Senior Content Executive

3 weeks ago

Antrim Co Antrim, United Kingdom Lowe Rental - Refrigeration and Catering Specialists Full time

Senior Content Executive
We are Lowe, a globally recognized brand for innovation, ambition, and high quality.

With over 40 years’ experience, today Lowe Rental is the world’s leading refrigeration and catering equipment supplier to retailers, events, online food delivery platforms and hospitality sectors across the globe.

This is a full time and permanent position to join our dynamic Marketing team, based in our HQ. The successful candidate will be an ambitious marketing executive / senior marketing executive, reporting directly to the Marketing Manager and eager to accelerate their career within a fast-growth, lean environment. This is a broad marketing role with exposure to different marketing platforms and is positioned within a dynamic, growing global team.

Content Creation: Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, whitepapers, case studies, webinars, videos, and social media content.

Campaign Planning and Execution: Plan, coordinate, and execute marketing campaigns across various channels, such as digital, print, and events. Marketing Analytics: Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.

Budget Management: Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.

3rd party Management: Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, or media buying agencies, to support marketing initiatives.

Cross-functional Collaboration: Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.

Regularly report on marketing performance to senior marketing leaders and other stakeholders, providing insights and recommendations for continuous improvement.

Working knowledge and understanding of SEO practices
Significant digital content campaign planning and delivery experience
Demonstrable experience within a fast-paced Marketing Executive role
Fully proficient in Excel, Powerpoint, Word and Outlook
Must be passionate about marketing culture
Strong commercial acumen and curiosity.

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