Senior Content Executive

3 weeks ago

Antrim Co Antrim, United Kingdom Lowe Rental - Refrigeration and Catering Specialists Full time

Senior Content Executive

The Company

We are Lowe, a globally recognized brand for innovation, ambition, and high quality.

Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering against our clients’ needs. With over 40 years’ experience, today Lowe Rental is the world’s leading refrigeration and catering equipment supplier to retailers, events, online food delivery platforms and hospitality sectors across the globe.

The Role

This is a full time and permanent position to join our dynamic Marketing team, based in our HQ. The successful candidate will be an ambitious marketing executive / senior marketing executive, reporting directly to the Marketing Manager and eager to accelerate their career within a fast-growth, lean environment. This is a broad marketing role with exposure to different marketing platforms and is positioned within a dynamic, growing global team.

Key job responsibilities include:

Content Creation: Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, whitepapers, case studies, webinars, videos, and social media content.

Campaign Planning and Execution: Plan, coordinate, and execute marketing campaigns across various channels, such as digital, print, and events. This includes setting objectives, identifying target audiences, creating messaging, and selecting the most effective tactics and channels.

Marketing Analytics: Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.

Budget Management: Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.

3rd party Management: Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, or media buying agencies, to support marketing initiatives.

Cross-functional Collaboration: Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.

Reporting: Regularly report on marketing performance to senior marketing leaders and other stakeholders, providing insights and recommendations for continuous improvement.

Essential Skills & Experience:

As a people-orientated organisation, candidates must demonstrate a strong match for our vibrant entrepreneurial culture and our core values; Listen, Empower, Accomplish and Innovate

Candidates should also possess the following skills and experience;

  • Degree in a related discipline
  • Working knowledge and understanding of SEO practices
  • Experience using MailChimp (or similar platform)
  • Strong CMS experience
  • Significant digital content campaign planning and delivery experience
  • Demonstrable experience within a fast-paced Marketing Executive role
  • Strong organisational skills
  • Social and long format copywriting experience
  • Excellent proof-reading skills
  • High level of interpersonal communication
  • Fully proficient in Excel, Powerpoint, Word and Outlook
  • Must be passionate about marketing culture
  • Excellent presentation skills
  • Excellent decision making and problem-solving skills
  • Strong commercial acumen and curiosity.

Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience.

Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.

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