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Digital Marketing
2 months ago
Join us as a Digital Marketing Lead within the Commercial and Institutional franchise.
What you'll do
We’ll look to you to lead our Digital Marketing team for your franchise to drive and manage business growth through our digital channels. As a product owner for all franchise marketing channels, platforms, and technology, you’ll understand the marketing priorities for the franchise, project manage and execute digital marketing elements of the Marketing plan, and meet deadlines, budget, and quality expectations.
You’ll also be regarded as an expert across a range of digital marketing fields, including campaigns, the MarTech stack, end-to-end production, the execution of digital across search engine marketing, affiliates and aggregators, PPC, programmatic display, social direct response, and content marketing.
Your other key responsibilities will include:
Supporting end-to-end customer journeys with franchise and digital sales
Creating a seamless digital presence and ensuring it remains compliant, on-brand, and on message
Producing SEO-optimized content which increases target keyword rankings, and implementing tracking to enable robust MI and reporting
Championing continuous improvement of our digital channels and managing the reporting and driving performance against KPIs
Planning and delivering effective digital campaigns, agreeing KPIs and defining target audiences
Day-to-day management of our media agency and principal point of contact for the franchise
The skills you'll need
To make an impact with us, you’ll need proven professional experience with a background as a product owner and experience in digital marketing platforms, web editing, content management, and email marketing. You’ll have experience of managing people and leading a small team, along with the ability to build strong working relationships with a variety of colleagues and stakeholders.
You’ll also demonstrate:
Experience using Adobe Analytics and Sprinklr
Strong leadership skills, ensuring team resources are effectively used
Experience of working effectively with agencies and suppliers, managing their performance and measuring results
Great communication and interpersonal skills
Excellent organizational skills, with the ability to prioritize effectively and work under pressure to meet deadlines
Good attention to detail ensuring correct grammar, spelling, and tone of the published content
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