Product Marketing Manager

3 weeks ago

Marlow Buckinghamshire, United Kingdom Michael Page (UK) Full time

About Our Client

A logistics company that operates in the marketing and advertising sector, offering innovative solutions for businesses to reach their target audiences. They leverage technology and creative strategies to provide efficient and effective services, with a focus on shaping the future of e-commerce platforms.

Job Description

  • Develop and implement product strategy roadmaps
  • Craft compelling product messages and unique selling points
  • Define target audiences and personas through research and analytics
  • Execute data-driven go-to-market strategies for successful product launches
  • Manage multi-channel integrated campaigns (email, web, social, etc.)
  • Prioritize product improvements based on insights and A/B testing results
  • Lead HubSpot strategy for marketing automation
  • Collaborate with cross-functional teams internally and externally
  • Stay updated on industry trends and conduct competitor analysis
  • Initiate lead generation campaigns and manage lead generation KPIs
  • Communicate product vision and roadmap to the sales team and stakeholders
  • Ensure compliance with governing laws, clients, and vendors
  • Support thought leadership with ad hoc projects and content creation.

The Successful Applicant

  • Experienced in product marketing and development
  • Skilled in analyzing customer data and market trends to inform strategy
  • Proficient in crafting compelling messaging and storytelling for B2B products/services
  • Demonstrated understanding of PPC, SEO, email marketing, and social marketing
  • Experienced in CRM platforms like HubSpot for lead nurturing and conversion
  • Strong written and verbal communication skills
  • Ability to collaborate effectively across teams and influence decision-makers
  • Analytical mindset for interpreting data and driving insights
  • Familiarity with web technologies and e-commerce platforms
  • Organized with strong time management skills and ability to manage multiple projects
  • Knowledge of digital media platforms and online advertising strategies

What's on Offer

  • Competitive salary commensurate with experience
  • Opportunities for career growth and development within a dynamic industry
  • Comprehensive benefits package, including health insurance and retirement plans
  • Collaborative and inclusive work environment fostering creativity and innovation
  • Access to cutting-edge tools and technologies to support job functions
  • Flexible working arrangements, including hybrid work options after probation (12 weeks)
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