Marketing Manager

2 weeks ago

Marlow, United Kingdom Platinum Resourcing Full time

Our client, a growing and innovative company committed to lowering carbon emissions, is seeking an experienced Marketing Manager.

You will play a pivotal role in shaping the brand identity and reputation. You will be responsible for supporting the development and execution of strategic B2B marketing plans in line with ambitious growth.

Through a multi-channel approach you will help promote products, engage target audiences and contribute to the growth and reputation of the company.

This is a hybrid role working 2-3 days in the office, located in Marlow, paying £40,000 per annum.

Duties:

  • Translate and implement strategy set by VP into a clearly defined multi-channel actionable plan with clear objectives, measurement KPIs & timeframes for each activity.
  • Continuous oversight of marketing mix and product roadmap with holistic understanding of how to influence and improve positioning
  • Support and execute content creation (written and design) across all channels (digital/brand/event) touchpoints
  • Work with the VP to continuously improve, monitor and enhance channel performance.
  • Collaborate with cross-functional teams to ensure marketing initiatives support product launches and overall business objectives.
  • Awareness and understanding of competitors and key USPs
  • Cultivate and maintain a strong brand presence in the market including website content management
  • Develop and enforce brand guidelines to ensure consistency across all marketing channels.
  • Management of brand application internally and externally with partners - ensuring consistent application and design across all touchpoints and collateral
  • Oversee digital marketing campaigns, including social media, blogging and news, email, and content marketing, to drive brand awareness and lead generation
  • Support product and project launches and marketing activities alongside identification and management of PR opportunities which require proficient levels of copywriting & proofreading
  • Create engaging and informative content
  • Collaborate with internal teams and external partners to produce high-quality marketing collateral
  • Support B2B engagement initiatives (such as webinars) with multi-channel content and graphics support
  • Support and execute marketing events, trade shows, and sponsorships to enhance brand visibility

Skills and experience required:

  • Multi- channel marketing experience (ideally with B2B audience)
  • Strong analytical skills and proficiency in marketing analytics tools
  • Excellent verbal and written communication skills
  • Creative technical, graphic design and analytical skills
  • Ability to prioritise workload and meet deadlines
  • Effective planning and organisational skills
  • Adobe Creative Suite: to a proficient level and at a minimum in the following programs: Illustrator, InDesign and Photoshop (desirable)
  • Proven experience in marketing roles
  • In-depth knowledge of marketing strategies, including digital marketing, content creation, and brand management
  • Preferable - Bachelor’s or Master’s degree / or equivalent in Marketing, Business, or a related field

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