Marketing Executive

2 weeks ago


London, United Kingdom Growthfyi Full time

Decanter is the world’s leading wine media brand providing authoritative content, independent advice and inspirational events and competitions. Decanter organises events and awards that are significant in the international wine calendar. Our events are well-known for attracting knowledgeable fine wine enthusiasts and professionals, and awards globally recognised and trusted among trade and consumers. Both Decanter’s events and awards continue to grow with thousands of fine wine aficionados attending our Fine Wine Encounters annually, as well as virtual tastings and masterclasses launched in 2020, and our first-ever New York City Fine Wine Encounter making its debut in 2022. The world’s largest wine competition, over 18,000 wines enter the Decanter World Wine Awards yearly and Decanter’s UK-focused Retailer Awards attract entries from across the nation.
As a marketing executive you will support the Senior Marketing Manager and Deputy Head of Marketing across UK and overseas Decanter events which includes, (but not limited to) Decanter World Wine Awards, Decanter Retailer Awards, Fine Wine Encounters, Decanter Masterclasses/Tastings and Decanter’s international presence at trade fairs and events.
You will work closely with all of Decanter’s departments including design, sales, editorial and logistics to achieve marketing objectives. From content marketing to email campaigns, stand design, social, website updates, reporting and more, this is a dynamic role to assist the marketing team across many facets of Decanter’s events and awards.
Any experience within the wine sector is preferred but not essential.
Marketing - understanding of how to execute some elements of 360 marketing plans for our face to face Awards & exhibitions, including email campaigns, partnerships, PPC, sales material, website build and management, external advertising, ATL, social media, advertising, print and digital campaigns, sales campaigns and PR.
Analytical - work with Deputy HOM and Senior Marketing Manager to develop understanding of how to track ROI and make recommendations for future campaigns.
Research and Development - analyse and interpret the research available post event to identify opportunities for improvement. An understanding of digital channels and their opportunities from an events perspective, how do we generate an audience.
We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every member of staff receives a profit pool bonus at the end of our financial year
We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. Our Future, Our Responsibility - Inclusion and Diversity at Future
We promote diversity and inclusion not just in our recruitment processes, but everything we do. Find out more about Our Future, Our Responsibility on our website.
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