Performance Marketing Specialist

Marketing Coordinator, Mobile for Development (M4D) page is loaded Marketing Coordinator, Mobile for Development (M4D)
Apply locations London time type Full time posted on Posted 2 Days Ago job requisition id R-01780 Department: Mobile for Development (M4D)
Marketing 
Location: London with hybrid working 
Contractor (inside IR35) until 20th December 2024 

Mobile for Development (M4D) is a dedicated global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to prove the power of mobile in underserved markets. We identify opportunities and deliver innovations with socio-economic impact that tackle the challenges of digital and financial inclusion, gender equality, climate and humanitarian action, agriculture and utility service provision.
This role is an excellent opportunity to join the GSMA Mobile for Development marketing team, to help support and promote research and innovations in using mobile technology to improve the lives of those in low- and middle-income countries. We are looking for someone who is enthusiastic, collaborative, can actively manage multiple projects and responsibilities with overlapping deadlines, and thrives in a fast-paced environment. Phillip Ramgobin, Marketing Director, Mobile for Development
We are looking for an enthusiastic, organised and detail-orientated Marketing Coordinator, to support the M4D Marketing team on their cross-programme and cross-channel deliverables. The ideal candidate will be able to manage a daily schedule of content across a variety of channels and provide a range support on events and ad hoc projects, simultaneously across multiple platforms, with challenging and dynamic deadlines.
The M4D Marketing Coordinator role is central to the team. It not only supports the management and delivery of team-wide channel marketing but also provides direct content contribution and support for specific outputs, along with consistent, centralised and uniform communication and collation and management of event participation and promotion.
This role reports to the M4D Marketing Director, while supporting and operating alongside the cross-team Marketing Manager. The role offers many opportunities for professional growth, including the experience of being immersed in the international development sector and contributing to all of our programmes and projects. You will also become familiar with multiple marketing techniques, approaches, tools and platforms, which will help build your experience in the profession. 
Own the daily scheduling, posting and management of all social media content across all M4D programmes, using Hootsuite and the native platforms
• Support the cross-M4D Marketing Manager with the creation, co-ordination, and delivery of promotional materials prior to, during and after MWC and M360 events, across social media, email and web. 
• Support the cross-M4D Marketing Manager in delivering and maintaining new processes and guidelines that will ensure consistency, and contribute to increasing efficiency and performance of the M4D Marketing team
• Proofread and publish content on M4D and events websites
• Create visual assets to promote external outputs
• Collect and collate content from all programmes for M4D outputs (e.Extract analytics and other engagement metrics from web, social and email platforms, track and report regularly on the performance of specific deliverables
• Edit and upload video content
• Provide support where needed on the creation and maintenance of external-facing collateral including reports, videos, presentations, infographics, imagery, printed material and web content

You have excellent English language and writing skills with a strong command of grammar
• You possess strong organisational skills, including the ability to manage multiple projects with competing deadlines simultaneously 
• You have an interest in marketing
• You maintain a broad understanding of using social media platforms such as Facebook, Instagram, Twitter/X and LinkedIn
• You show a creative approach to projects, tasks and problem-solving, combined with a wish to constantly learn and improve
• You may already have experience with content management systems, such as WordPress, and familiarity with Salesforce and Google Analytics, which would be beneficial but not essential
• You might have the ability to design graphics for use on social media, websites and in email, experience using Adobe Photoshop is advantageous
• You may have experience working with suppliers and agencies to deliver high-quality marketing outputs that include video content, PowerPoint presentations, infographics and documents
Contract type
Short term Contractor Worker type
By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site , our LinkedIn page and our Twitter page.
We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
If you're currently an employee at GSMA, please apply internally using the GSMAHub by clicking on ‘Jobs Hub’ in your main Dashboard.
Industry Services and Solutions, Connectivity for Good, and Outreach.
Connectivity for Good engages members, governments and civil society, to advance positive policy and spectrum outcomes, facilitate digital innovation to reduce inequalities in our world, and tackle todays’ biggest societal challenges such as digital inclusion, climate change and sustainability.
Industry Services and Solutions underpins the technology and interoperability that make mobile work. Via our projects, working groups and promotional activities we facilitate the industry’s focus on areas such as 5G, Mobile IoT, fraud and security. And our technical services offer tools, data and resources to enable even more efficient and robust mobile experiences for users.
Outreach provides the world’s largest platform, convening and informing the mobile ecosystem, at MWC Barcelona, Shanghai, Los Angeles and the M360 series, and through Mobile World Live and GSMA Intelligence with breaking news, insights and expert analysis.