Performance Marketing Specialist

2 weeks ago

London, United Kingdom Tower London Full time

**What we are about**:
As one of London’s leading independent fashion footwear retailers, we’re always on the lookout for enthusiastic, innovative, creative and motivated individuals to join our thriving team.

For us, our business is our team. We’re looking for talent - but we’re also looking to create it. Mentoring and training our people is what makes the TOWER London team a constantly evolving machine - and we’re growing all the time. We foster an atmosphere in which we do what we love and strive to achieve our goals to the best of our abilities and to the highest standards. Sometimes things can get hectic, but that’s how we like it

So whether you’re after a role in our rapidly expanding head office, an aspiring intern, or want to be part of the TOWER London retail unit, we’re always on the hunt for new team members who know how to work hard and have a great time, with a strong level of commitment and a positive attitude.

**Performance marketing specialist**

In the role of Performance Marketing Specialist at TOWER, your primary responsibility is to monitor digital performance across multiple channels whilst offering insight gained through proven, industry-level experience. You shall be playing a significant role in optimising and reporting on ROI across multiple marketing channels.

**Your Duties**:

- Understand and help shape the structure for performance space across Ad-Tech
- Work with the internal and external marketing team to proactive hit KPI's across major channels (Paid Social, Paid Search, SEO, Programmatic, Display CRM, Affiliates and Partners)
- Operate at different levels - strategic and operational execution to help the marketing teams and add value
- Oversee the strategy, management and optimisation of complete marketing budget
- Lead and oversee projects from brands and internal management, from project conception to execution and launch
- Create bold online strategies that will deliver commercial results working alongside the Brand Manager and marketing teams to amplify campaigns and support brand awareness
- Take ownership of ROI across all digital marketing campaigns
- Generate weekly and monthly reports on how the budget is being utilised and the ROI achieved on each marketing channel

**The Essentials**:

- 3+ years within Digital marketing, Product or MarTech Management
- Clearly leading across Paid Social, Paid Search, SEO, Programmatic, Display CRM, Affiliates and Partners
- Ability to outline and define strong optimisation skills through deep data analytics
- Commercially savvy and able to produce business cases whilst effectively driving the company brand
- Experienced in digital advertising and able to drive innovation amongst marketing teams

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