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Social Media Executive

4 months ago

Hounslow Greater London, United Kingdom BYD Europe Full time

Position Overview

Work location: Hounslow / Uxbridge , London

We are looking for a dedicated and creative Social Media Executive with a passion for automotive innovation to join our dynamic marketing team. The ideal candidate will have a strong understanding across the full spectrum of social media channels along with a desire to grow and maintain our on-line presence and community.

Reporting to the Senior Digital Marketing Specialist the role will be responsible for the following:-

Key Responsibilities:

  1. Social Media Strategy:
    • Assist in developing and implementing social media strategies to increase brand awareness, drive engagement and increase followers.
    • Analyse social media metrics and insights to optimise performance and identify current trends and opportunities.
  2. Content Creation:
    • Assist in the development of compelling and engaging content focused on BYD UK's passenger car range for social media platforms, including our UK Facebook & Instagram channels and supporting our European LinkedIn, Twitter and YouTube.
    • Collaborate with the marketing team to create content calendars tailored to our followers and potential customers. Leading content shoots with our creative agency.
  3. Event Support and Engagement:
    • Attend and support industry events, representing BYD UK and actively engaging with attendees.
    • Post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.
  4. Campaign Management:
    • Plan and execute social media campaigns focused on promoting BYD UK's latest electric car models, features, and events.
    • Monitor campaign performance and adjust strategies as needed to ensure successful reach and engagement with target audiences.
  5. Community Management:
    • Along with our social media agency, support the monitoring and responses to comments, messages, and inquiries related to BYD UK's electric cars across all social media platforms.
    • Foster engagement with followers, influencers, and online communities to build brand awareness and loyalty.
  6. Collaboration:
    • Coordinate with the sales, customer service, and product development teams to ensure cohesive messaging and brand consistency across all channels.
    • Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOI) in the automotive industry.
    • Coordinate influencer campaigns to create authentic content and amplify BYD UK's electric car messaging across their audiences.

Your profile:

  • Experience in managing social media platforms.
  • Excellent written and verbal communication skills with a keen attention to detail.
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • Proficiency in social media analytics tools (Brandwatch & Meta Business) and ability to derive actionable insights to enhance marketing strategies.
  • Exceptional organisational and multitasking abilities.
  • UK driving license.
  • Has right-to-work in the UK.

We offer:

  • Performance and experience-based competitive remuneration (quarterly paid bonus);
  • 25 holidays + UK Public holidays;
  • Car Salary Sacrifice Scheme;
  • Department & company wide teambuilding events;
  • Opportunity to be at the forefront of the electric vehicle revolution with a leading automotive brand.
  • Development opportunities in a fast-paced and innovative environment.
  • A collaborative and passionate team dedicated to shaping the future of transportation.
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air . We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team

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