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Brand Marketing Content Writer

2 months ago

United Kingdom Free Soul Full time

Senior Copywriter | Hybrid work from our office in Marylebone Who we are
We're Free Soul, the leading Home of Female Wellness for women globally. Focused on the unique needs of women, we formulate nutritionist-designed products addressing everything from PCOS to menopause, bloating, and hormone health. Similar to our products, our team is on a journey of growth, and as a small but rapidly expanding brand with ambitious goals, you can expect the freedom to shape your own growth and development.
We are seeking a creative, detail-oriented, and performance-driven Senior Copywriter to develop and execute persuasive copy across all channels. As a key member of the Growth Team, you will be responsible for writing content that enhances the customer journey, strengthens our brand voice, and supports our marketing campaigns.
Content Creation: Write clear, engaging, and persuasive copy for a variety of platforms, including website landing pages, product descriptions, email campaigns, paid ads, and blog articles.
Brand Voice: Ensure consistency in brand voice and messaging across all content, maintaining Free Soul’s tone and style while adapting to different channels and audiences.
Campaign Development: Collaborate with the Growth Team to develop and execute marketing campaigns that drive customer acquisition, retention, and engagement. This includes writing copy for email sequences, promotional materials, and ad creatives.
SEO Optimisation: Create SEO-friendly content that drives organic traffic and improves search engine rankings. Optimise existing content based on performance data and keyword research.
Work with the Growth Team to develop and execute A/B tests for different copy variations, using data-driven insights to optimise conversion rates and overall campaign performance.
Partner with design, brand and marketing teams to ensure cohesive messaging and alignment across all customer touchpoints.
Market Research: Stay up-to-date with industry trends, competitor activities, and customer insights to continually refine and enhance our copy strategies.
Content Strategy: Contribute to the development of content strategies that align with the broader growth objectives, ensuring that all copy supports the company's goals and resonates with the target audience.
SEO Knowledge: Strong understanding of SEO best practices and experience in writing content optimised for search engines.
Creativity: Exceptional writing skills with the ability to craft compelling stories and persuasive messages that resonate with diverse audiences.
Ability to adapt tone and style to different formats and audiences while maintaining brand consistency.
Time Management: Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Free Soul product pantry access in the office.
~ 30% friends and family discount.
~ Hybrid working: 4 office days during probation and 3 thereafter.
~ Dog-friendly office.
~ Access to private health insurance.
~ Monthly team socials, lunch & learns, and internal events.
~ Pension plan.
~ A brand-new office environment designed to be an inspiring place to work, collaborate, and grow.

Every member of our team contributes to one shared goal - to become one of the most recognised brands within wellness.