Paid Social Manager

3 weeks ago


Runcorn Cheshire, United Kingdom Protein Works Full time

Out of a freezing cold office (because we couldn’t afford heating back then), After a year of working round the clock and a lifetime of tempering the thirst to create a world class brand, we pressed LAUNCH. website went live to the world.
There’re no garages worked out of, no office in the Bay Area to talk up. But fancy isn’t in our DNA, innovation is. With the idea to rock the very foundations of a sports nutrition industry that had become stagnant, we set out to create a health and fitness brand that put pure quality & wow service before the lowest possible price. Performance Creative Executive
As a Performance Creative executive, you will be responsible for the paid social media strategy, driving brand awareness, engagement, and catching viral content. You will be leading and contributing to projects that will support our fast-growing online business and assist in the digital storytelling. This includes media activation, reporting and analysis, campaign support and overall customer experience. This role will help manage growth and retention across Meta, TikTok, Pinterest, YouTube. This position involves close collaboration with wider teams to continually enhance the overall growth and marketing strategy with a focus on driving awareness, brand storytelling, and serving as a crucial revenue driver.
From strategic planning through to continued analysis of campaign performance and iteration, you will look to increase awareness, grow sales, and maximise ROI.
As a Senior Performance Creative Executive you will assist in all elements of the paid marketing function, this includes but is not limited to;
Paid social marketing strategy including revenue targets, new customer acquisition and budget management
Strategise, design and develop online marketing campaigns to maximise efficiency, revenue and awareness (across UK and Intl markets)
Activation and execution on Meta, TikTok, Pinterest, YouTube
Perform ongoing creative, audience and budget optimisations
A/B test, collect and analyse data, identify trends and insights in order to achieve maximum ROI across paid social campaigns
Support in developing media strategy and building media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
Asset Development
Constantly research digital marketing landscape for ideas and inspiration
Work closely with the Marketing and Creative team to request and evolve brand and product assets
Modify, develop, concept, edit video/static content to be used for paid social media needs
Stay up-to-date on social trends (e.g. styles, memes, audios, formats, consumer interests, emerging platforms), constantly integrating into the strategy
Reporting and Analysis
Analysis of paid performance and reporting. and driving new client acquisition and leveraging data trends
Support daily and ad-hoc weekly sales reporting
reporting of Social/SEO/Affiliate/Organic to identify true incremental & positive ROI opportunities
At least 2 years of marketing experience
Well-versed in performance marketing, conversion, and online customer acquisition
Strong written and verbal communication skills with an aptitude for influencing and storytelling


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