Marketing Executive/Senior Executive
1 month ago
Are you looking for a varied, fast paced position where your career development is taken seriously?
This is an exciting opportunity to grow your career with one of Devon’s biggest success stories, an ambitious B2B business where talented people are at the heart of its success.
Quarterly bonus
Life assurance
Private health and dental insurance
Hybrid working.
As a member of the busy marketing team, you will have a combination of skills and experience across the marketing mix, including email and campaign comms, inbound marketing campaigns, print media (editorials and press releases), event planning and management, service message communication (including customer data ownership) and digital content creation to support campaigns and the marketing and brand positioning.
Champion the brand and be constantly developing and exploring new and exciting ways to promote the brand, services and product offering in the industry marketplace
• Plan, brief and oversee delivery of multi-channel leading marketing campaigns online and offline to achieve objectives set by marketing manager/business and deliver the marketing plan for the year
• Brief and create content for online (social, website, online PR) to support campaign activity
• Identify and lead on initiatives to update customers, including Latest News and Website Updates pages, as an example
• Continually improve the business multi-brand campaigns to ensure market share whilst representing a selection of brands chosen that are standalone campaigns from other supplier brands.
• Input to marketing strategy development, conduct market research in order to identify market requirements for current and future campaigns
Knowledge of marketing concepts and principles
• Excellent copywriting, editing and proofreading skills, including excellent written and verbal communication
• Proficiency in MS Office, including Word, PowerPoint and Excel
• Working knowledge of content management systems and automated marketing software
• In-depth understanding of digital and social marketing best practices, especially in a B2B market
• Experience in event planning and co-ordination/management
• Excellent creative content and campaign creation for emails, website, social and print requirements
• Strong commercial and analytical focus with experience in setting/reporting ROI and KPI’s
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