Senior Marketing, Brand and Communications

4 weeks ago


United Kingdom zeroG - AI in Aviation Full time

With Over 8 million customers across the UK and Europe since our launch over a decade ago, we’re proud to be known as the largest, fastest growing tech company in the logistics industry.
Like many popular marketplaces, we’re asset light – i.e., We work with our transport partners and use technology to disrupt the entire delivery and moving process to optimise the most efficient journeys.
Sustainability is a core part of AnyVan’s mission. We’re proud to say we’ve achieved carbon-neutral status on all our transport moves, and we won’t stop here
Our marketing team is looking for a Head of Brand to lead on our brand strategy and development efforts across the UK and our EU markets. This role will appeal to people who like to be commercial accountable and see the brand and performance disciplines of marketing as more similar than different in their goals, as well as those that like to out think rather than outspend the competition.
Define and develop our company brand strategy and guidelines across all areas of the business: consumer, transport providers, B2B and employer brand
Create and deliver creative and inspiring seasonal campaigns that cut across all marketing channels and target the right audience
Invest and own our earned and offline channels (like direct mailers, van wraps, PR, social, review sites, and influencers etc) to find ways to effectively make our marketing pounds work disproportionately hard
Working closely with our finance, data and analytics teams, ensure that all brand activities and investments are measurable against incremental revenue
Manage a small team of content writers and designers to deliver the above and create content and assets that helps lift all channel improve their performances, from web and SEO pages, physical collateral, digital ads, CRM templates etc
Deep knowledge of measuring brand impacts against revenue and commercial goals
Highly commercial, are able to measure and understand the impact of your work on key business metrics such as revenue generation
Please note if we are able to support visa sponsorship it will be highlighted in the requirements section of the job advert.
We are extremely proud of our culture and believe in the many benefits that being in the office provides - all our roles require regular time in our office in Hammersmith.
We do not offer fully remote roles but we support hybrid working wherever possible (3 days in office, 2 days from home). However, to meet the needs of our customers and business operations many of our Operational and Commercial roles are fully office based.


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