Marketing Executive home working

2 weeks ago

United Kingdom Blink Charging Co. Full time

Are you ready to lead the charge in revolutionizing the marketing landscape for Blink Charging across Europe? We're on the hunt for a visionary and organized Head of Marketing manager to spearhead our dynamic team and drive our marketing activities to new heights. Based in the Netherlands, UK, or Belgium, you'll be at the forefront of our Tech scale-up journey, working within an informal and entrepreneurial environment that thrives on innovation.

We're on the lookout for a savvy marketer to take the reins of our marketing efforts in the UK, EU, and Emerging Markets. As the Head of European Marketing, you'll oversee overall marketing strategies, product management, and product marketing. Reporting directly to the SVP of Marketing, with a dotted line into the EU Business, you'll collaborate closely with sales, design, and customer service teams to boost growth and engagement in these regions.
This role demands a mix of strategic acumen, data analysis prowess, and execution skills to craft and execute marketing plans that resonate with our target audience. To excel, you'll need a deep understanding of the market, exceptional leadership abilities, and a fervent drive for results.
If you're ready to make your mark and lead our marketing charge, read further, we would love to hear from you

Develop and execute global marketing strategies to drive brand awareness, customer acquisition, and retention.
Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
Conduct market research and analysis to identify new opportunities and drive innovation.

Lead the development and execution of global marketing campaigns across various channels, including digital, social, email, and events.
Create compelling marketing collateral, including messaging, presentations, and sales materials.
Monitor and analyze campaign performance to optimize results and drive continuous improvement.

Manage a global team of marketing professionals, providing leadership, guidance, and support.
Foster a culture of collaboration, creativity, and excellence within the marketing team.
Develop and mentor team members to drive professional growth and development.

Collaborate with internal stakeholders, including sales, product management, and regional marketing teams, to ensure alignment and support for global marketing initiatives.
Build strong relationships with external partners and agencies to drive collaboration and maximize marketing impact.

Develop and manage the global marketing budget, ensuring efficient allocation of resources and adherence to financial targets.
Monitor and track marketing spend to optimize ROI and drive cost-effective marketing strategies.

Product Management / Marketing
Lead product management efforts for the UK, EU, and Emerging Markets, including developing and executing product strategies, conducting market research, and defining product roadmaps.
Develop and implement product marketing strategies to drive awareness, engagement, and adoption of our products in the UK, EU, and Emerging Markets.
Create compelling marketing collateral, including product messaging, presentations, and sales enablement materials.
Work closely with the sales team to develop targeted marketing campaigns that drive revenue growth.
What do you need to excel in this role?
Bachelor's degree in marketing, business administration, or related field.
10+ years of experience in marketing, with at least 5 years in a global marketing role.
Strong analytical skills and ability to interpret data to drive decision-making.
Proven track record of developing and executing successful marketing strategies in a global context.
Ability to travel occasionally and work weekends or evenings as needed.
Attractive fringe benefits, including 25 holidays (based on a 40-hour working week), a company laptop and mobile phone.
Flexibility to work from both home and office, with occasional travel required.
Compensation for public transport.
Plenty of opportunities to develop yourself, with a training budget, knowledge sessions and in-house training.
Tasty coffee to start the day off right
Organic lunch in the office with products of local farmers.
A cosy, modern office in Amsterdam at max 10 minutes walking or cycling distance from public transport metro & train station.
Our European headquarters are located in Amsterdam. If you are creative, entrepreneurial and passionate about the future of EVs, we want to hear from you. Are you interested in the role of Head of Marketing Europe? We provide equal employment opportunities to all employees and job applicants and prohibit discrimination and harassment of any kind without regard to race, colour, religion, age, gender, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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