Marketing Project Executive

We’re on the search for a Head of Marketing at TopspinPro - our very first internal marketing hire someone who's pumped about leading a marketing makeover and witnessing the impact it can make. Whether you're a seasoned Head of Marketing or itching to dive into that role for the first time, we'd have your back to help you thrive and grow along the way.
Our mission is to transform Tennis, Pickleball (and hopefully Padel) Our Business: At TopspinPro, we're not just about creating cutting-edge training aids; we're about revolutionising the way tennis and pickleball are learned and enjoyed worldwide. Since our launch in 2015, we've empowered over a million players across 124 countries to master the art of topspin, transforming their game and making the sport infinitely more enjoyable. Our innovative approach has not only garnered a global customer base but has also set the stage for us to become a beacon of innovation in sports training.
We work fully remotely, across different time zones. We are ex-tennis coaches, pickleball fanatics (and the odd racket newbie that snuck in there but we love them anyway) We care a lot about our work and about each other - we support each other, challenge each other and laugh a lot. We are at a hugely exciting moment for TopspinPro as after 9 years we transform from a one-product to multi-product business with a full offering of physical and digital products. The Head of Marketing will be at the core of this beautiful transformation - with the opportunity to fully own the plan and play a pivotal role in shaping the future of tennis and pickleball and the future of our company.
Teamwork is vital to us and for any remote team there can be challenges to build those relationships, to create the team dynamic and friendships that make a workplace a supportive and enjoyable experience. At TopspinPro we are a close team - we support each other, we help each other, we take time to talk about our days and our lives. We also recognise that there are moments when the work stops - that we have families at home that are our priority and as a staff team we encourage each other to prioritise our wellbeing and work/life balance and step away from the screen at the end of the day (even when that can be hard in a remote role and the computer is right there)
The reason this company exists is to help people learn. At TopspinPro we share interesting articles we’ve read, listen to podcasts in sports psychology, have book club sessions to discuss books that taught us interesting things and challenged our beliefs.
Tennis is a game - it’s meant to be fun. Warmth is vital to TopspinPro - our team members are kind, they’re fun, they’re chatty, they take the time to reach out to a struggling teammate, to send a thoughtful gift on a birthday, to post a photo of their dog in sunglasses to the company slack.
Not everyone is positive all the time and that’s ok (we want people to take breaks, practice self-care and take care of their mental health), but enjoying the social side of work and getting to know your teammates beyond the project plan or KPI is vital to us. Marketing Strategy: Crafting a comprehensive marketing strategy that aligns with our business goals and drives success (particularly as we move from a one-product to a multi-product business model.)

~ Build the ‘Marketing Department’: To be a connecting force: collaborating with our internal teams, our designers, copywriters and our external creative agencies to align marketing efforts with sales goals, providing them with the necessary tools and materials.

~ Brand Awareness: Elevate our brand presence and recognition, implementing strategies to increase brand visibility and engagement across all of our channels.

~ Digital Marketing: Spearhead our online initiatives to reach and engage our target audiences and inspire our community.

~ Market Research & Analysis: Be instrumental in our success by conducting thorough market research and analysis, providing actionable insights to inform our strategic decisions.

~ Content Strategy: Be a creative storyteller to develop and execute compelling content strategies that resonate with our audience and drive engagement.

~ Public Relations: Help shape our brand image and reputation through strategic public relations initiatives, building relationships with media outlets and stakeholders to enhance our visibility and credibility.

A Video: we will ask all applicants to record us a 5 minute video to introduce themselves to us, share a little relevant experience and why this role excites them.
This is a paid challenge with time and travel compensated.
Strong Track Record in Marketing: You’ve spent at least 6 years in a marketing role, with ideally 2 years in a managerial role. You have a strong understanding of paid traffic, influence marketing digital marketing, including SEO, SEM, social media, and email campaigns.

~ You feel super comfortable navigating DTC for early stage scaling global e-commerce businesses - building customer relationships, navigating international markets, reimagining branding/storytelling, personalising and maximising data capture and profit margins.

~ You want to jump headfirst into a senior role - you love the idea of having a chance to truly own a marketing function, to put your stamp on it and feel confident you can find solutions to any problem and carve out your own path.

~ You possess a natural curiosity and embrace unfamiliar situations as opportunities for growth rather than obstacles.

~ You live in the UK and would enjoy meeting up with your teammates once a month or every couple of months for a strategy/planning session (and for lunch and a natter)

~ Excels in a remote setting: Remote work isn’t for everyone but you thrive in a remote role - you love the freedom and flexibility that comes with the fully remote life. A lot of our team have kids and work remotely around their busy family schedules That’s great news because there are some fantastic perks to joining forces with team TopspinPro:

Competitive salary: £Fully remote team: set up anywhere in the UK.
Pension (UK): 5% employer contribution.
Yoga/Gym/Meditation/Counselling/Skincare etc etc. If it benefits your wellbeing (and it’s legal) In the last year we’ve funded undergraduate degree courses, online short courses, audio books and conferences.
Remote Working Budget: Every staff member gets a budget of £2500 for remote work set up. Get a new desktop computer or new furniture - and it’s yours to keep
Flexible working hours: We are a fully remote company and we do everything we can to support staff to work flexibly - to empower them to prioritise their families, their own health and their passions outside work.
Once a year we all meet for a retreat - we co-work, we play tennis, we eat yummy food and connect together. Virtual team events/socials: We work to make our remote work experience sociable and enjoyable (even if you’re sitting on the sofa with your laptop) We do online gaming events, book clubs, wellbeing challenges and coffee catch ups. Last year we sent all our staff VR headsets so we could compete at Tennis even if we’re in our kitchen
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