Marketing Project Executive

1 month ago


United Kingdom natcap Full time

Action on nature is the next frontier for sustainability, as the world has to move beyond net zero to nature positive future. natcap is on a mission to accelerate the nature-positive transition by integrating nature intelligence into business decision-making. We support the world's leading companies to prioritise, measure and act on nature impacts, dependencies, risks and opportunities.
We are seeking an experienced Senior Marketing Manager to head up our marketing efforts. The ideal candidate will have a proven track record in B2B marketing, preferably with experience in nature specifically or related sustainability fields. You will be our first marketing hire and responsible for developing and executing a comprehensive marketing strategy that aligns with our mission and business objectives.

Create and implement a comprehensive marketing strategy that includes digital, content, and event marketing to increase brand awareness and generate leads.

Brand Management: Ensure consistent messaging and branding across all channels, aligning with our core value proposition.

Lead Generation: Develop and execute campaigns aimed at driving inbound leads, optimizing conversion rates through A/B testing, and continuously improving campaign effectiveness.

Content Creation: Oversee the creation of engaging technical content that educates our target audience about the nature reporting space and showcases the value of our deep technical expertise and software solutions. Market Analysis: Conduct market research to monitor what competitors are doing and ensure we are positioned to succeed in the market.

Team Leadership: With time, build and mentor a high-performing and mission-driven marketing team, that lives by natcap’s values.

Performance Metrics: Set and report against ambitious KPIs for our marketing efforts focused on driving up unprompted awareness among our target customers, lead generation, lead conversion rates, and driving down customer acquisition costs.

At least 7 years of marketing experience in a B2B environment, with at least 2 years in a leadership role.
Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing.
Strong analytical skills with experience in market research and data analysis to inform decision-making.
Creativity and innovation in developing marketing strategies that resonate with sustainability reporting teams.
Ability to work in person in London for 2/3 days a week.
Ability to speak a major European language (e.g., French or German).

You'll have the opportunity to help build a fast-growing company.
Generous learning and development budget.



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