Data Management

1 week ago


Broadstone Dorset, United Kingdom Talent Guardian Full time

Our client, ThruDark, are seeking an elite CRM Lead—someone who thrives in the fast-paced, high-performance world of data-driven marketing and customer engagement.

it’s a mission to elevate the customer experience and take ThruDark’s loyalty and retention strategies to the next level.

Strategic Architect: Lead the development of a comprehensive CRM strategy with pinpoint accuracy, aimed at bolstering customer retention, loyalty, and increasing lifetime value. Data Commander: Dive deep into customer behavior and insights. Use this intelligence to craft personalized, data-driven campaigns across email, SMS, and loyalty platforms that hit the mark every time.
Automation Specialist: Design automated workflows for onboarding, re-engagement, win-back, and loyalty campaigns that run like a well-oiled machine.
Track, measure, and optimize CRM performance metrics—open rates, conversion rates, CLV, and churn rates—ensuring continuous improvement and mission success.
Optimization Expert: Use A/B testing to continuously refine campaigns. From subject lines to content, you’ll find and deploy the winning formula.
Data Guardian: Uphold data accuracy, ensure compliance with GDPR, and manage customer information with the highest level of precision and integrity.
Work side by side with Marketing, E-commerce, and Content teams, aligning CRM efforts with broader business objectives to maximize impact. A minimum of 3-5 years in CRM, email marketing, or a related field, ideally within e-commerce or a performance-driven brand.
Command of platforms like Klaviyo, BI/Data stacks, and loyalty apps such as Loyalty Lion or Yotpo.
A sharp eye for data, with the ability to extract insights and drive strategic decisions.
Operational Excellence: Capable of juggling multiple projects while maintaining flawless execution. Competitive salary and pension scheme.
Exclusive clothing and staff discount allowance.
Access to an onsite gym.
Generous holiday scheme
Hybrid working scheme
ThruDark isn’t just looking for a CRM Lead;


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