CRM Lead

Our client, ThruDark, are seeking an elite CRM Lead—someone who thrives in the fast-paced, high-performance world of data-driven marketing and customer engagement.

This isn't just another role; it’s a mission to elevate the customer experience and take ThruDark’s loyalty and retention strategies to the next level.

The Mission:

Strategic Architect: Lead the development of a comprehensive CRM strategy with pinpoint accuracy, aimed at bolstering customer retention, loyalty, and increasing lifetime value. Every move matters.
Data Commander: Dive deep into customer behavior and insights. Use this intelligence to craft personalized, data-driven campaigns across email, SMS, and loyalty platforms that hit the mark every time.
Targeted Precision: Segment audiences with surgical precision, ensuring that every message resonates with the right customer at the right time.
Automation Specialist: Design automated workflows for onboarding, re-engagement, win-back, and loyalty campaigns that run like a well-oiled machine.
Tactical Analyst: Track, measure, and optimize CRM performance metrics—open rates, conversion rates, CLV, and churn rates—ensuring continuous improvement and mission success.
Optimization Expert: Use A/B testing to continuously refine campaigns. From subject lines to content, you’ll find and deploy the winning formula.
Customer Journey Specialist: Identify touchpoints where the customer experience can be refined and optimized. The goal is seamless, omnichannel integration and superior engagement at every step.
Data Guardian: Uphold data accuracy, ensure compliance with GDPR, and manage customer information with the highest level of precision and integrity.
Cross-Team Collaborator: Work side by side with Marketing, E-commerce, and Content teams, aligning CRM efforts with broader business objectives to maximize impact. Required Capabilities:

Experience: A minimum of 3-5 years in CRM, email marketing, or a related field, ideally within e-commerce or a performance-driven brand.
Technical Mastery: Command of platforms like Klaviyo, BI/Data stacks, and loyalty apps such as Loyalty Lion or Yotpo.
Analytical Precision: A sharp eye for data, with the ability to extract insights and drive strategic decisions.
Customer-Centric Vision: A deep passion for understanding customer behavior and improving their lifecycle experience.
Operational Excellence: Capable of juggling multiple projects while maintaining flawless execution. What They Offer:

Competitive salary and pension scheme.
Exclusive clothing and staff discount allowance.
Access to an onsite gym.
A dynamic, passionate team environment with regular team events.
Generous holiday scheme
Hybrid working scheme   
ThruDark isn’t just looking for a CRM Lead; they are looking for someone who’s ready to command and conquer. Apply now