Digital Marketing Manager

2 weeks ago

London, United Kingdom Commonwealth Games Federation Full time

Short description This role is responsible forthe planningand delivery ofthe CommonwealthSport’sdigital and socialcontentplanthrough the creation of creative and compelling content across allCommonwealth Sport digital channels, building the brand andsupportingthe growth of our audiencetocreateengaged communities. Full description

JOB DESCRIPTION

Job Title

DigitalMarketingManager

Reports to

Head of Digital and Content

Scope of Role

Business Area

Marketing and Communications

Key departments/areas of responsibility

Digitaland socialcontentplanning and delivery

Commonwealth Sport

Commonwealth Games Associations (CGAs)

Host Organising Committees

Commonwealth SportFoundation (CSF)

Job Dimensions

Financial

Non-Financial

None

Cross-function responsibility

Overall Job Purpose

Thepurpose of this role is to create an engaged digital community, increasing the profile and visibility oftheCommonwealthSportbrand.

The role is responsible for theimplementation of theCommonwealth Sport digital content strategy,planning thedelivery, measurement and reportingof campaignsand all activationacrossdigital and social media channels, web and CRMto build loyal and engaging communities across the Commonwealth.

Accountabilities/Responsibilities

•As part of the Marketing and Communicationsteam, responsibility fordevelopingand deliveringthecontent plans and channel strategy, and regular‘365’content planning,developing an‘Always on Approach’.

•Work with the Digital ContentExecutivetodeliver high quality, relevant, engaging,strategic, and fun content,targeting multiple audiencesacross Commonwealth Sport channelstodriveinteraction and engagement, buildingloyalty with existing fanbase andgrowingnew audiences.

•Work withtheBrand Manager to developdigital and content approaches to support the brand strategyandfoster deeper engagement with target audiences leveraging the brand's unique attributes to create meaningful connections and build loyalty.

•Overseethe growth of theCommonwealth Sport social channelsdriving interaction and engagement.

•Interrogate digital data and assess performancemetricsand KPIs to identifyhow tomaximiseplatform and channel use.

•Develop fan engagement campaigns that retain and engage fansyear-roundandbuilding effective, loyalcommunities.

•Managedigital and socialmediaplan andbudgetoptimisingfor objective and reporting performance metrics for all work.

•Identify trends and opportunities for growthtodeliverrevenue opportunitiesacrossdigital channels including developing a comprehensive YouTube strategy.

•Overseeing theCommonwealth Sportwebsite, ensuringthecustomer journey delivers value and interactive engagement.

•Develop and implement the CRM strategy. Work with the Brand and Media and Communications managerto develope-newslettersfor both internal and external audiencesto growtheCommonwealth Sport global fan base and maintain an engaged, loyal communityacross all stakeholders.

•LiaisewithCommonwealth Sport’s'smember associations-CGAs tocollectivelypromote engaging, creative global campaigns and storiestobuild awareness of the Commonwealth Sport Movement.

•Advising, guiding, supporting and working as an integrated member of 'one team' alongside Commonwealth Games OCs to deliver Games-time content strategy.

•Access the latest trends and developments in digital media to ensureCommonwealth Sportcan build its digital capability and reach andmaintains a radical and fresh digital strategy and delivery approach.

Key Interfaces

Internal

External

Marketing and Communications Team

SLT

CGAs

Organising Committees

Agenciesand suppliers

Competence / Knowledge / Skills required

Experience

•Relevant tertiaryqualifications, ideally indigitalmarketing(Bachelor’s degree or equivalent). Or relevant experience.

•Proven experience in digitalmarketingfor a major sport/or in a major sport/multi-sport event environment.

•Proven experience in devising engaging customer journey experiences and userretargeting

•Experienceacrossall digital channels.

•Ability to use research and insights to generate effectivemeasurablestrategies, campaigns and content..

•Familiarity with analytics software (such as Google Analytics and Net Insight).

•Experience of working with brands to develop their online social media footprint.

•Experience working in complex, multi-stakeholder environments.

•Knowledge of SEO and SEM tactics.

Skills

•A strong, creative communicator who is ambitious and keen tosucceed.

•Skilled at both the planning andimplementationof digital campaigns.

•Strategic planner with good analytical anddata integration skills.

•Ability to manage both proactive and reactive digital campaigns.

•Excellent writing skills and real focus on attention to detailand report creation.

•Ability to work in a fast-paced environment, on multiple tasks.

•Embraces and absorbs new information easily.

•Proven time management, project management and budget management skills.

•Excellent interpersonal and negotiation skills, with the ability to influence others, bring people together and manage relationships - enjoys working in a team.

Behaviours

•Flexible, agile and adaptable.

•Focused and driven to reach highest standards and succeed.

•Diplomatic, embraces diversity, displays respect and loyalty to colleagues, theorganisationand partners.

•Good team player, committed, enthusiastic, and motivated.

•Passionate about Sport and the development of the Commonwealth Sport Movement.

•Acts with integrity, commitment and resilience.Utilisesinitiative to find solutions to deliver excellent results.

•Professional, polite, calm and approachable.

Requirements

•Commonwealth Sportfully supports a comprehensive equal opportunity and diversity policy.

•All applicants must be legally entitled to work in the United Kingdom.

•TheDigital Marketing Managerposition will be based in theCommonwealth Sport LondonOffice.

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