Media Account Director

2 weeks ago

United Kingdom Mccann Erickson SA Full time

ID 3636

Job Description

2023 was an exciting one for us. Significant new business wins, coupled with strong organic growth, have provided a springboard for our continued expansion plans. We’ve strengthened our teams, broadened our offer, and we're just getting started. All of which make it, we believe, a phenomenal time to join the team.

As you'd no doubt hope, we've fully embraced hybrid working, with the additional flexibility of core hours to enable you to balance life and work.

Who we are

McCann Leeds is partof Europe’s largest integrated agency, McCann Central, with offices in Birmingham, London, Milton Keynes, Bristol & Leeds. And as part of McCann WorldGroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands, we’re always pushing the boundaries of what’s possible.

Our team of passionate creatives, strategists, and marketers is made up of a broad range of backgrounds and cultures, and all share a common goal - to create exceptional work that we care deeply about.

With a wide range of skill sets and deep process knowledge, we are constantly learning and pushing boundaries, working collectively, and embodying our philosophy of 'brilliant individually, unbeatable as one'. So, if you're looking for a challenging and rewarding role in a globally recognised integrated agency, we think this is one you should sit up and take note of.

We’ve grown rapidly since launching in 2019, with a vision to build the agency sustainably, smartly, and in a direction we can all be proud of.

On top of this ambition, over the past 12-months we’ve invested in developing dedicated social and media teams to ensure clients can benefit from a truly integrated offering.

The part you’ll play

You’ll take ownership of the strategic development of clients’ media recommendations, based on an in depth understanding of their market, competitors, and customers. Which means that you’ll have a deep understanding of media channels and a knack of identifying actionable insights that unlock a brief and creating compelling media solutions that excite clients and provide a clear pathway for them to achieve their media goals, whether that is brand, performance, or a mixture of both.

Our truly integrated approach will see you working closely with the McCann creative planning team to deliver a unified strategic approach on integrated clients which, we believe, makes it an incredible opportunity. You will also find yourself mixing, collaborating, and learning from teams across PR, Social, Data, CX and more.

At McCann, we’ve spent more than a century building successful brands using one simple philosophy: Truth Well Told. It’s our belief that consumer insights based on truth are crucial to building brands that last.

Requirements

  • Clear ability to interrogate client briefs to create top class media recommendations based around our “Futureproof” strategic planning framework. You will be confident in articulating media strategy and channel plans that both excite and provoke clients.
  • Have a passion for client service, with an ability to build meaningful relationships with them and apply a natural appetite for proactivity.
  • Demonstrate in-depth media knowledge and expertise internally and externally.
  • Experience of growing existing clients, as well as taking a lead role in new business pitches.
  • Substantial experience with media planning tools and systems.
  • Ensuring best practice is adhered to across the team.
  • Building strong internal, cross-departmental working relationships, embodying our culture of “ego-less collaboration.”
  • Forecasting and revenue management.
  • Demonstrating commercial accountability on client accounts.

Core Competencies

  • In depth understanding of media strategy approaches and consumer journeys
  • An ability to source or request insights and use them as a founding component of media strategy.
  • In depth understanding of online and offline media platforms and emerging opportunities.
  • Capable of overseeing and delivering high quality reporting and analysis to clients.
  • Experience in pitching for new business, strong presentation skills.
  • Working knowledge of trafficking processes.
  • Concern for and a superb attention to detail.
  • Ability to work to multiple deadlines and under pressure.
  • A proactive and positive “can do” attitude.

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 25 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products. Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

Our commitment to equal opportunities

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural, and cognitive differences and cultivates an ethos of belonging, connection, and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and lead with purpose.

McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).

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