Senior Brand Manager
7 days ago
We are seeking a highly experienced Senior Brand Manager / Brand Manager to take ownership of one or more leading brands in a globally recognized Consumer Healthcare (CHC) portfolio. This role, based in Reading, offers a unique opportunity to drive brand growth, deliver impactful marketing campaigns, and lead innovation for brands generating over €10M annually.
Develop and execute brand growth strategies and annual plans (4Ps) for assigned CHC brands.
Manage brand-level P&L, ensuring delivery of Net Sales, Margin, and Net Contribution targets.
Deliver integrated marketing campaigns across paid, owned, and earned channels, including digital, PR, and content.
Collaborate with sales, insights, regulatory, supply chain, and global teams to ensure seamless alignment and execution.
Brief and manage creative, media, and research agencies to deliver impactful brand communications.
Lead brand forecasting and performance reviews, including EPOS and demand planning inputs.
Drive category expansion and brand profile extensions to support business growth objectives.
Proven experience in CHC, OTC, FMCG, or consumer health brand management.
Strong commercial acumen and analytical skills, with experience managing brand-level P&L.
Demonstrated success in leading NPD and delivering high-impact marketing campaigns.
Ability to thrive in a fast-paced, matrixed environment undergoing transformation.
Degree in Marketing, Business, or Life Sciences.
Experience with digital marketing and eCommerce activation.
Exposure to international brand management is a plus.
At least 7 years of experience in product management, with a proven track record of success managing big brands.
Consumer marketing and digital savvy.
If you’re ready to make a real impact, thrive in a dynamic environment, and lead the growth of market-leading brands, we’d love to hear from you.
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