Brand Manager

6 days ago

Slough Berkshire, United Kingdom Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
​Marketing​
The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.
Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.
Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans.
Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy. 
Developed brand strategy, product and communication innovation within an FMCG environment
Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels
Bachelor's degree, an MBA a plus but not required
Fluency in English
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. You will be rewarded in line with Reckitt's pay for performance philosophy.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition;

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