Senior Brand Manager

3 days ago

Hungerford Berkshire, United Kingdom TeamJobs Full time

Senior Brand Manager Hungerford- 4 days office based 1 day WFH OR also the option for a 4 day week with 1 day WFH (flexible in-office hours to work around commitments including compressed hours, where feasible). Must Drive - due to the location of the office Salary DOE + benefits FTC 12 months (MAT Cover) An amazing opportunity for and experienced Brand/Marketing Manager to join my client based in Hungerford, an award-winning family-owned UK food manufacturer. This is a great opportunity to join an exciting growing portfolio of well-known loved brands that make a difference to people & our planet. You will help shape its future direction, manage it successfully day-to-day and further accelerate growth. Reporting into the Head of Marketing you will be joining a welcoming marketing team of 7 and managing 1 direct report (Assistant Brand Manager). Working alongside creative, PR, media and design agencies and internally with Sales, Product Development, Production and Technical. RESPONSIBILITIES * Support the Head of Marketing in developing the strategic and overall annual plans. * Develop, propose and execute on-going marketing campaigns and activities across digital, print, email, PR, influencer, and other channels to deliver the agreed business & marketing plan & KPIs. * Management of the brand social media channels - organic and paid. * Lead on relevant NPD projects working collaboratively with other functions including Sales, Product Development, Production and Technical. * Deliver artwork change projects including leading on refresh projects. * Deliver successful activation of consumer shows/events working with the Events Co-ordinator. * Monitor & evaluate sales performance, marketing activity and campaigns and report on successes and opportunities for improvement on a monthly and ad hoc basis. * Keep up to date with marketplace developments, trends and competitor activity and build into thinking for future activity & NPD pipeline. * Manage the marketing budget * Line management of the Assistant Brand Manager who'll support across activities above SKILLS AND EXPERIENCE * Candidates with solid experience in a similar role ideally food/drink/FMCG will be preferred. * You are an excellent communicator both verbally and written and can write for publication. * You combine strong commercial analytical skills with creative flair and story-telling ability. * You take the initiative, solve problems effectively, and are happy to get stuck in and be hands on. * You are very well organised and pay attention to detail whilst managing a busy and varied agenda. * You have excellent IT skills, are proficient in Microsoft Office or similar, and social media platforms. * A passion for food/drink and marketing is essential. BENEFITS * Flexible in-office hours to work around commitments including compressed hours, where feasible. * A pioneering family-owned business with loved brands that make a difference to people & planet. * Beautiful work location * 50% staff discount * Cycle to Work, EyeCare, Discounted local gym membership, Employee Assistance Programme INDCP

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