Head of Prestige

4 weeks ago

London, United Kingdom Brown-Forman Tequila México Full time

We believe great people build great brands. Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. To lead the team responsible for devising and ensuring consistent implementation of a strategic plan which delivers our significant commercial goals as well as builds our brands across all sectors, customers and consumers within the Prestige channel.
This role will lead, inspire and coach the eCommerce, Specialist, Advocacy and Signature teams as well as partner closely with the Marketing channel to be a hands on brand builder. This position requires +40% of time travelling
This channel has significant commercial importance when it comes to our longer term strategic ambitions.
High visibility to the UK Leadership team, working closely with with stakeholders across the business to drive our Super Premium+ brands forward
Drive alignment between longer term brand and business objectives and shorter term commercial objectives
Working in close collaboration with Marketing function to build the B-F brands on line with our strategic goals
Develop innovative strategies alongside Global Advocacy to dial up the relevance and aspirational character of our brands by enhancing their premiumness and appeal through the advocacy team
Contribute to and support strategic commercial projects
As a key member of the UK Sales leadership team, provide input and leadership to national sales strategy development and special projects
Work with Brand Marketing, On Trade and Off Trade sales team and Finance in planning and budgeting events, activities and trips, ensuring the integration of Brown-Forman brand strategies into the advocacy & channel strategy
7+ years experience in premium wine and spirits or luxury industries
Appreciation of HNWI and high end consumers
We provide opportunities to connect with senior and executive leaders; advance your network; Our vision for Brown-Forman UK is to be the industry-leading organisation by delivering top-tier results through building a diverse culture that inspires people to bring their full self to work. In the UK, we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). We are proud of our ever-growing portfolio of world-renowned brands. Our brands, which include Jack Daniel’s, Woodford Reserve, el Jimador tequila, Chambord liqueur, Gin Mare & Diplomatico Rum are used on a regular basis to toast life's special moments.
As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

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