Campaign and CRM Manager

1 week ago

Guildford Surrey, United Kingdom Aquent Full time

This is a key role to stepchange the transformation around marketing personalization, with the mission to drive growth through digital channels using our clients CRM.
In partnership with the Data and CCX Team at Europe Division, this role will be responsible for managing campaign timelines across multiple brands and markets, brainstorming campaign ideas and reviewing performance, and streamlining workflow to improve operational efficiency with key stakeholders.
The role will work within the clients Content Studio with both internal and agency teams to bring our email marketing campaigns to life.
of time Task – 40% Integrated Orchestration and Project Management
~ The roleholder must be able to juggle multiple campaigns and set priorities with both internal and external campaign deployment teams.
~ The roleholder will be the single point of contact for campaign planning in Europe.
~ The roleholder is responsible to create and maintain a campaign calendar at Europe Division level, to coordinate planning sessions with all key markets and relevant stakeholders, to ensure campaigns are planned and delivered based on business priorities.
~40% Campaign Ideation, Analysis and Recommendation
~ The roleholder will report back on campaign send status and performance, and to share learnings across local country leads and recommend how to activate the insights.
~ The roleholder will assist in developing marketing strategies for both division teams and local country leads.

20% Strategy Support
As an email expert, this individual will be asked for their input in developing email strategy, for instance, IP reputation management and lapsed user re-engagement.
They should also feel comfortable suggesting ways to adjust campaign creative for better performance for both regional teams and local country leads.
Project Management Professional (PMP) or equivalent
Experience in IP warming and reputation management
Minimum of 2 years experience with Salesforce Marketing Cloud
Bachelor degree or equivalent
Experience with SQL, Adobe creative suite, HTML, or AMPscript
Salesforce Marketing Cloud Email Specialist Certification
Experience with Salesforce Data Cloud
Excellent written and verbal communication
Knowledge of email marketing best practices and reporting
Knowledge of digital strategies and trends
Day-to-day supervised by Data Activation and Measurement Lead, Europe Division
Works with market CRM leads, division brand teams, content studio, and deployment teams
American multinational company which specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

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