Marketing Campaign Manager Legacies
1 week ago
**Marketing Campaign Manager (Legacies)**
**Wildlife Charity, Surrey**
**£32,937 + Fantastic Benefits and Hybrid Working**
Our client is a world famous wildlife charity who are looking to recruit a Marketing Campaign Manager to focus on growing and developing their Legacy Fundraising. The Charity has experienced continuous innovation and improvement which is integral to their approachand individual Marketing and Legacies provides over 70% of the Charity's total voluntary income. This area has seen very healthy growth with income increasing by over two-thirds since 2008.
**The Role**
Your role will involve the management of legacy marketing activities, including but not limited to; direct mail, telephone and advertising campaigns, management of legacy web pages and social/digital activity, Free Wills Network and legacy events. You willchampion legacies internally using multiple channels to drive a cultural shift towards legacies as a vital income stream. In addition to this, you will liaise with various teams across the organisation to obtain relevant information and approvals requiredfor campaign delivery, along with liaising with and update all internal stakeholders coordinating sign off and appropriate feedback for campaigns i.e. brand and media, global programmes.
- Legacy fundraising experience or marketing experience, gained either from the Charity Sector or Commercial Sector
- Demonstrated ability to manage and allocate resources effectively to meet work plan objectives
- Experience of successfully developing relationships with external and internal stakeholders
- Understanding of digital media and the use of digital channels for marketing communications
- Strong communication skills, both written and verbal
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