Head of Digital Asset Performance Management

6 days ago


Woking Surrey, United Kingdom Arrow McLaren IndyCar Full time

At McLaren Racing, we believe only by chasing performance in everything we do can we give ourselves the best chance of success. Performance on track and in the factory. Performance for our people, our business and our partners. It’s about hitting the highest standards, and then raising the bar again.
The purpose of this role is to drive partner retention and acquisition through the development and deployment of Formula One assets. The role encompasses the oversight of McLaren Formula One trackside experiences as well as the Formula One assets that McLaren Racing has at its disposal.
The role has a commercial focus ensuring Partner satisfaction as well as supporting acquisition activity through the ongoing evolution of the trackside experiences, aiming to provide the best sport has to offer. An innovative mindset is required to develop new trackside assets to enhance the guest experience as well as driving Partner revenue.
A creative approach is required to complement and support the commercial need. Digital and new technologies must be considered to bring to life McLaren’s brand values to support brand equity growth.
Formula One display items are a key Partner asset and a revenue driver. Partner satisfaction is a priority and determinant of renewal requiring display assets to be managed with partners in a seamless way whilst maximizing McLaren commercials.
Unsocial hours and some travel will be required.
Strategic ideation & Planning (20%)
including long range financial planning as well as the development of new assets for incremental revenue opportunities with Partners.
Set the strategic direction for mid-tier McLaren experiences at Formula One Grand Prix using insights and data to determine activity to best satisfy Partner demand and drive revenue for McLaren.
Lead the delivery of the show car and display asset programme; being strategic in long term thinking of the business and partner needs as well as maximizing revenue from each asset.
Place the McLaren brand strategy at the heart of all ideation and development to support long term equity growth for the brand.
Management and delivery of (40%)
The McLaren Paddock Club profit and loss model, working closely with the Commercial Finance team.
Financial modelling for mid-tier hospitality; The global show car programme; managing demand from Partners to maximize usage of assets.
A show car fleet which is up to date and fully functioning with minimal time for repairs.
A long term view for the show car fleet to ensure assets in market are current without impacting the overall P&L for McLaren.
A trackside brand experience and display asset offer which is fully representative of the McLaren brand, bringing the brand strategy to life through every customer touch point.
A trackside brand experience and display asset offer which follows sustainability protocols and processes to support McLaren’s DE&I initiatives.
Commercial delivery and evaluation (20%)
Measurement of all activity through clear KPI’s to enable a continuous cycle of improvement remaining focused on commercial and brand growth.
The use of insights and data to determine strategic decisions.
Ensure the learnings are shared with key stakeholders and continually refresh/optimize the activity to ensure best-in-field ROI’s are achieved.
Contribute to the overarching Commercial strategy that underpins the wider function, to accelerate our path to profit.
Leadership across the Brand Experience function, with a focus on collaboration to ensure Formula One experiences are in line with the complimentary brand experiences at the MTC and at other locations.
Coach the team to superior levels of performance embedding a commercial mindset (the proactive identification and exploitation of new revenue opportunities).
Strategic mindset to determine direction for the team to deliver experiences aligned to the McLaren brand.
Innovative focus to ensure McLaren brand experiences are setting the standard in sport.
Commercial acumen, creating opportunities for revenue upsell and ensuring retention of partnerships.
Stakeholder management across external rights holders, third parties, and suppliers.
Strong digital knowledge; able to leverage latest technologies to enhance the customer/guest experience and amplify the brand impact.
adept at navigating complexity and ambiguity to channel the energies and outputs of their team to nurture a high-performance culture and at significant pace.
Excellent P&L delivery with ability to plan, forecast and develop business plans for key assets to drive commercial return.
Ownership - Understands the impact of leadership behaviour on the business and demonstrates behaviours that support a high-performance culture within and across teams.
Collaboration – Engages in partnerships, networks and alliances to support long term success and engages in partnerships for decision making to support the best interests of the business.
Role Model – Is a role model and champions best practice in diversity and inclusion.
Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We encourage and support diversity, equity and inclusion. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.
Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.
We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.
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