Senior Marketing and Communications Manager

3 weeks ago

Chertsey Surrey, United Kingdom The Change Partners - Global talent specialists for a connected world Full time

We are seeking a dynamic and experienced Senior Marketing & Communications Manager to join the Customer Experience (CX) team of a global consumer electronics brand. This pivotal role will focus on leading and executing marketing strategies across all CX touchpoints.
Strategic Execution: Lead and own the execution of marketing strategies across all customer experience touchpoints, ensuring alignment with the overall brand strategy.


~ Data-Driven Decision Making: Collaborate closely with insights and analytics teams to measure marketing performance. Use data to inform decisions and refine marketing strategies to drive direction and improve customer engagement.


~ Content Creation: Develop engaging content and marketing materials that effectively communicate customer support propositions across various channels.


~ Cross-Functional Collaboration: Work with cross-functional teams to deliver consistent messaging and maintain brand identity across all platforms.


~ Marketing Channels Management: Create and manage copy and content for marketing channels including email, SMS, digital platforms, and more.


~ Team Management: Manage and mentor one marketing professional, taking responsibility for their professional development and growth.


~ Agency Management: Oversee relationships with external agencies to ensure all marketing projects meet the required standards and timelines.


Relevant Experience: Proven experience in marketing, campaigns, communications, or brand management, preferably in a customer experience and support capacity.


~ Analytical Skills: Strong understanding of customer data analytics and performance measurement, with the ability to make data-led decisions.


~ CRM Expertise: Extensive experience in CRM and email marketing, with a track record of successful campaign management.


~ Project Management: Excellent project management skills with the ability to balance multiple priorities and meet deadlines.


~ Understanding of Customer Experience metrics such as NPS, CSAT, CES, VES, and RFT, and how to improve them.


This is a hybrid role that requires three days a week in Weybridge.

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