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Senior Marketing and Communications Manager

2 months ago

Chertsey, United Kingdom The Change Partners - Global talent specialists for a connected world Full time

We are seeking a dynamic and experienced Senior Marketing & Communications Manager to join the Customer Experience (CX) team of a global consumer electronics brand. This pivotal role will focus on leading and executing marketing strategies across all CX touchpoints.


What you'll do:


  • Strategic Execution: Lead and own the execution of marketing strategies across all customer experience touchpoints, ensuring alignment with the overall brand strategy.


  • Data-Driven Decision Making: Collaborate closely with insights and analytics teams to measure marketing performance. Use data to inform decisions and refine marketing strategies to drive direction and improve customer engagement.


  • Content Creation: Develop engaging content and marketing materials that effectively communicate customer support propositions across various channels.


  • Cross-Functional Collaboration: Work with cross-functional teams to deliver consistent messaging and maintain brand identity across all platforms.


  • Marketing Channels Management: Create and manage copy and content for marketing channels including email, SMS, digital platforms, and more.


  • Team Management: Manage and mentor one marketing professional, taking responsibility for their professional development and growth.


  • Agency Management: Oversee relationships with external agencies to ensure all marketing projects meet the required standards and timelines.


What You Bring:


  • Relevant Experience: Proven experience in marketing, campaigns, communications, or brand management, preferably in a customer experience and support capacity.


  • Analytical Skills: Strong understanding of customer data analytics and performance measurement, with the ability to make data-led decisions.


  • CRM Expertise: Extensive experience in CRM and email marketing, with a track record of successful campaign management.


  • Project Management: Excellent project management skills with the ability to balance multiple priorities and meet deadlines.


  • Leadership & Influence: Ability to manage a team effectively, while also influencing stakeholders in various settings.


  • CX Metrics Knowledge: Understanding of Customer Experience metrics such as NPS, CSAT, CES, VES, and RFT, and how to improve them.


This is a hybrid role that requires three days a week in Weybridge.