European Marketing Manager Spirits

2 weeks ago

United Kingdom Owens-Illinois, Inc. Full time

Remember the last time you opened a bottle of champagne, a cold beer after a hard day’s work or a bottle of sparkling mineral water to quench the thirst, well it was probably made by us, we are O-I and we love that we make more glass containers than anyone in the world.

O-I has more than a century of experience crafting pure, sustainable, brand-building glass packaging for many of the world’s best-known food and beverage brands. We are proud to provide high quality glass packaging for beer, wine, spirits, food, non-alcoholic beverages, cosmetics and pharmaceuticals.

With nearly 25,000 employees and an unparalleled footprint spanning almost 72 plants in 20 countries, O-I is a truly global maker of glass packaging.

From engineering and manufacturing to brand development, design and innovation, we are dedicated to providing unique solutions to exceed our customers’ expectations and fuel consumers’ desire for glass.

Job Description

The Spirits Marketing Manager plays a critical role on the European commercial team, including:

  • Driving engagement & collaboration with spirits customers on innovation & new product development
  • Collaboration cross-functionally (sales, finance, supply planning) to manage mix & optimize profitability of spirits business.
  • Work with the Marketing Communications team to ensure a communication strategy is developed and executed supporting the O-I and glass value proposition, and that promotes the sustainability credentials of glass.
  • Utilizing spirits market expertise to identify & execute strategies for growth that considers emerging product segments, regions (UKE; SWE, SEE, NCE), and attractive customer partners.
  • Manage the spirits stock product portfolio, and in particular the Contemporary Collection, with the intent of maximizing profitability and ensuring alignment with the broader business goals.
  • The overall ambition of the commercial marketing team is to inspire our current and prospective customers to grow sales in partnership with O-I.
  • The Spirits Category Manager utilizes inputs from various industry, consumer, customer, and channel intelligence to have an in-depth understanding of the assigned category, including industry trends, key business drivers, competing packaging materials, key companies and influencers.

PRINCIPAL ACCOUNTABILITIES

  • Develop and execute a profitable growth strategy in partnership with key cross-functional partners (sales, operations, supply chain, finance, NPD)
  • Define “Where to Play” and the resulting “How to Win” for the category with the intent of:
    • Supporting the growth of O-I share of glass.
    • Defend the share of glass in the overall spirits, RTD & RTS market.
    • Portfolio management of the O-I Contemporary Spirits Collection
    • Achieving our volume and revenue ambitions.
    • Identify new business development & innovation opportunities.
    • Drive the adoption of O-I : EXPRESSIONS, our late stage differentiation services, with our strategic spirits customers
    • Use market/consumer/shopper insights to validate the strategy and innovation needs
    • Clearly define the customer, product, and market requirements that will support the evolution of our manufacturing network.
  • Build a close working relationship with the sales team to:
    • Support overall customer engagement & relationship development to promote collaboration & growing O-I sales.
    • Co-create account specific innovation agendas.
    • Partner effectively on go-to-market launches of new programs, products, & innovations.
    • Act as marketplace expert in planning and participating in strategic customer meetings to consult on business opportunities and articulate our value proposition.

SCOPE AND IMPACT

  • No direct P&L responsibility of the category. The impact is measured indirectly through performance measures established for base business, new business development and deployment of product innovation
  • Regional focus yet requires making decisions that support both global and regional leadership strategies.
  • Work closely with the global and regional leadership to ensure that all requirements are included customer and business strategies.
Qualifications
  • BA Degree in Marketing or relevant area, MBA preferred
  • Experience working for or within Spirits industry desirable
  • Experience withinpackaging or manufacturing (B2B)
  • A minimum of 5 years of proven experience in strategic marketing or business development
  • Experience in developing and leading execution of strategy, that contributes to P&L optimization while delivering enhanced product equity and top-line value
  • Experience in creating new marketplace opportunities utilizing research, trends and competitive analysis.
  • Experience in creating impactful customer interactions and skills in visual story telling in business.
  • Excellent communication and influencing skills.
Additional Information

REPORTING RELATIONSHIPS

This position reports to the Global Category Director Spirits & Wine

TRAVEL REQUIREMENTS

Less than 30%

If you are smart, passionate, innovative, culturally open, curious and collaborative, we’d like to hear from you.

O-I is committed to fostering an inclusive environment that attracts and embraces the brightest minds and creates a culture that welcomes a diversity of ideas and perspectives while encouraging growth and rewarding performance.

#J-18808-Ljbffr

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