Marketing Executive/Senior Executive

2 weeks ago

United Kingdom AG Consultancy & Apps Ltd Full time

Senior Marketing Executive - UK - Job Opening
The Senior Marketing Executive will report to the Marketing Director and be responsible for implementing strategy and working independently on a range of marketing campaigns.
Job opening Senior Marketing Executive - UK - Job Opening
Implement a pre-defined digital marketing strategy.
Implement and expand on existing strategies to help drive new leads for the Sales teams to engage through website development, paid media, email automation, webinars, and event management.
Liaise with marketing team members while working alongside our sales/technical teams to ensure seamless interactions for lead follow-up, lead development and reporting.
Develop existing website.
Create blog posts and other campaign assets.
Fill the top of the funnel with quality leads and design/manage nurture programs per service to move the lead down the funnel journey.
Help develop and support the current marketing team in the implementation of all in-house go-to-market activities.
Undertake self-study and learning to improve knowledge of marketing techniques.
Experience with HubSpot (or similar CRM and CMS platforms):
Website, Landing page and Email creation/management.
Dashboard and reports creation and analysis.
Can research topic areas for the purpose of creating new and original content.
Ensure best practice SEO and keyword implementation.
Have strong communication skills - being able to work within a remote team and geographically spread team.
Have experience in B2B digital marketing or demand generation experience, with demonstrable pipeline and revenue growth.
Analytically driven decision-maker with the ability to understand and share key insights to drive key marketing strategies and decisions.
Experience in the creation of Marketing Qualified Leads (MQL) nurture flows.
Understanding of Live Chat – chat flows.
Understanding of PPC: Google Ads, LinkedIn Campaign Manager experience
Account-based Marketing experience.
Understanding of corporate branding needs and implementation through Word and PowerPoint updates.
University degree (English, Marketing or Business preferred, but not essential).
Understanding of core marketing concepts.
Highly skilled in Microsoft Office (Word, PPT, Excel).
Phone number

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