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Marketing Insight Officer

2 months ago

Reading Berkshire, United Kingdom Salt Full time €32,000

Marketing Insight Officer

Charity

£32,000

Reading | Hybrid

The Company:

Currently working with one of Just Givings’ Charities of the Year as they continue to grow their customer experience team with a new data and insight role.

As Marketing Insight Officer you will:

  • Build dashboards and ways of visualising data that fundraisers can use on a daily basis to track, report on and optimise their campaigns
  • Work with others across the CX team to report against testing schedules and strategies
  • Run segmentations as required for fundraising teams
  • Ensure that completed insight is effectively disseminated to internal customers and that they understand and use it
  • Work with the Head of CX to guide, plan and implement market research as required
  • Work with the management team to ensure reporting, performance and insight is made available across the organisation for all key channels and activities eg website, CX journeys, email etc
  • Stay current with legal and regulatory frameworks, including; Data Protection legislation and the Code of Fundraising Practice, to ensure that all campaigns comply with current email best practice in the industry.

Requirement:

  • Experience using PowerBI
  • Digital automation and CX software – eg SalesForce Marketing Cloud Interactive Studio, PeopleStage, Pardot etc
  • Familiarity with analytical and database tools
  • Hands on experience with content management systems
  • Advanced use of an ESP – such as Marketing Cloud, DotDigital or similar

If you're interested in this Marketing Insight Officer please apply below...