Performance Marketing Officer

5 months ago

Reading, United Kingdom Primark Full time

**Performance Marketing Officer**

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

This role will work with the Performance Marketing Manager and wider Digital Marketing / Campaign team in the creation, execution and management of our performance digital marketing activity. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced environment. You will have hands on performance marketing experience, a deep passion for all things digital, thrive off results and a passion for retail.

**What You’ll Get**
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

**Some of our benefits are**:

- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks - Discounts with some local partner business to our offices

**What You’ll Do**:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

- Assist the Performance Marketing Manager and wider Digital Marketing / Campaign team with the effectiveness of online campaigns, with responsibility for growing our CRM database and gift card sales through Meta and Google Ads platforms
- Assist the implementation of location marketing activity, working with retail and regional teams to make sure all information is relevant and up to date and we’re maximising all marketing opportunities
- Build key relationships with internal stakeholders to effectively execute and benchmark all digital marketing activity
- Working with the brand, marketing and creative teams on campaigns, from conception to implementation, briefing the creative team on relevant assets needed for paid activity
- Write briefs for digital marketing campaigns and compile asset requirements to brief creative production
- Own a roadmap for growth & development across lead gen and gift card campaigns
- Report on and analyse all activity, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform subsequent activity
- Use data sources and our listening platform to provide insights and shape our marketing direction
- Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google, Media partner)
- Support in budget management and the processing of invoices
- Assist in the management of all our online customer touch points, such as Facebook locations

**What You’ll Bring**
Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

- 3-4 year’s experience in performance marketing
- A solid understanding across performance marketing channels
- Proven track record using Meta Business & Ads Manager and Google Ads
- Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders
- Strong numerical and quantitative analysis skills
- Strong understanding of analytical tools, Google Analytics etc.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

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