Senior Marketing Executive

1 day ago

London, United Kingdom Media Search Inc. Full time

Senior Marketing Exec – B2B Events
Up to £36,000 + Bonus 4k+
London/Hybrid (3 days office)

The senior marketing executive role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Tech & Sciences

Targets
To devise and implement several marketing campaigns per annum keeping to deadlines set
To produce effective marketing plans within budget
To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity
Negotiate rate card costs to obtain best possible prices for external activity from media partners
To achieve management’s sales targets and report to sector heads on a regular basis
To meet all deadlines in the marketing schedules and marketing plans

Duties and Responsibilities
For each campaign the following procedures must be adhered to:

Attend team / sector meetings
Research outside marketing brief including competitive events to find best channels to market
To look at new marketing channels including social media
Write copy for pre mail, main mail, re-mail stages of campaigns.
Source new and relevant data for all events
Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations etc.
Build relationships with long term media partners and enhance existing agreements
To work with sponsors and speakers to promote conferences wherever possible
Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)
Manage print runs through to delivery
Manage mailings from delivery through to land dates
Write and send press releases for each campaign to ensure maximum PR coverage.
Send e-mail campaigns through in-house email system and externally when necessary

Please send CV’s to dan@mediasearchinc.co.uk

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