Senior Digital PR Strategist

4 weeks ago


United Kingdom The Story Mob Full time

Looking to make a mark in gaming culture? Let's chat. 
The Story Mob is the world’s leading international communications consultancy focused on gaming culture, competitive esports and digital entertainment. We work with brands, teams and publishers to shape meaningful communications and engage in authentic conversations with gaming fans. This is the most exciting and fastest growing culture in the world - and communications are helping mold the future of it.
Our culture is open-minded, fast and flexible. Great ideas are celebrated, especially if you’re open to helping execute them or learning the skills to get them off the ground.
So we encourage any individuals who identify as Black, indigenous, persons of color (BIPOC), women, low SES, or disabled to apply. All qualified applicants will receive consideration for employment without regard for race, religion, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, marital status, or any other basis prohibited by law. 
So, if you’re an ambitious comms pro and excited about gaming, this could be your opportunity to join the world’s first group of gaming-focused communication leaders.
Strategic communications planning
Independently develops and manages communications strategies behind client priorities, from launches to seasonal and long-term campaigns
Helps broader team stay up-to-date on industry trends, communication best practices and emerging tools or platforms as part of ongoing strategic efforts
Creative storytelling
Produces and manages creative concepts (pitches, storylines, and activations) and presents them to both clients and media in a meaningful way
Identifies, tracks, and secures leadership opportunities (speaking engagements, awards, and expert or contributed content opportunities) that differentiate clients from their counterparts 
Is a resident expert on the stories, angles, and assets that help media produce well-researched and authentic coverage across our client portfolio
Crafts and edits media materials with minimal input or review from the senior team 
Helps prepare and advise key spokespeople before and after media interviews and speaking engagements 
Monitors and tracks both media output (features, segments, and mentions) and social media sentiment to compile coverage recaps as agreed upon by the client and account lead
Curates and manages project-focused and master press lists 
Help manages junior team members on client projects and plans the team’s capacity
Actively contributes to new business proposals with a specific focus on creative initiatives and media strategy development
Assists agency leadership with content marketing initiatives aimed at elevating the Story Mob as an industry leader and expanding the company’s new business pipeline 
Can craft messaging for crisis situations and escalate to senior managers, when required 

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We’re looking for a senior pro who’s as comfortable media training athletes and spokespeople as they are brainstorming storylines and big-picture strategies.
This is a senior role that requires around 5 years of PR or media experience, and you have the journalist connections and strategic know-how to prove it. You’ve worked consistently with media during your career and are equally at home developing a 12-month communications plan and presenting it to clients. Just like you aren’t seeking out column inches at any cost, you aren’t a PR waitress that delivers without context and counsel.
Whether you’re a communications pro looking for a switch (not counting the one you turn on during a long flight), or an esports or gaming veteran with a passion for PR and storytelling, we’d be excited to talk to you. You are independent, embrace agency life and understand your role in helping us grow
You understand that you might be asked to jump into things that might not be at the very core of your job but are helping the business grow and thrive.
Competitive salary and bonus schemes, fitting your experience and skillset, tailored for your individual contribution to the growth and success of the agency
~ Weekly check-ins, quarterly KPIs, and annual reviews supported by a tailored personal development plan aimed at supporting your growth and ambitions 
~ A hybrid working model with 2 days in the office in London (Shoreditch)
~ Unlimited PTO - on top of the statutory days - for a sane and balanced approach to work and life
~ A collaborative approach to building teams that support you and the kind of work you want to go after
~ Mentorship and support from some of the most experienced minds in the space and the opportunity to work on leading brands in gaming
~ Opportunity to travel to international esports events
~



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