Fashion Ecommerce Marketing and Sales Manager
3 weeks ago
Responsibilities
DIGITAL MARKETING
- Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion
- Develop and implement digital marketing strategy to drive the acquisition of new merchants and customers on Ananse’s ecommerce marketplace platform
- Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives
- Develop and implement marketing plans within budget requirements
- Develop and implement social media and digital content strategy
- Work with cross-functional teams to implement web and ecommerce content for product launches, lead generation campaigns, videos, customer education and SEO
ECOMMERCE SALES
- Develop and implement digital campaigns to achieve sales targets
- Implement demand generation programmes including email, paid media, social media, blog channels, paid search, SEO, affiliate programmes and other web-based marketing programmes
- Evaluate ecommerce campaign spend effectiveness to ensure positive ROI and data driven learnings for future campaigns
BRAND DEVELOPMENT
- Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business
- Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market
COMMUNICATIONS
- Develop and implement communications plan across all relevant communications channels (online and offline) to reach appropriate target audiences
- Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience
GENERAL MANAGEMENT
- Manage marketing and ecommerce sales team and provide leadership at management level
- Develop and deliver marketing training to support targeted and current fashion merchants on the ecommerce marketplace platform
- Manage external marketing partners and stakeholders including agencies
- Provide the CEO and management team with input into strategic plans for the business
Requirements
- Bachelors or Masters degree or MBA with a specialisation in Marketing
- Minimum 5 years’ work experience in a fashion e-commerce marketing and sales management role
- Good understanding of fashion ecommerce marketplaces
- Strong fashion social media and digital content experience
- Strong proficiency in internet marketing techniques, technologies and solutions
- Excellent writing, editing and public relations skills
- Fluency in French would be a distinct advantage
- Strong negotiation, conflict resolution and people management skills
- Highly effective project management, prioritisation, multi-tasking and time management skills
- Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment
- Strong entrepreneurial mind-set and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
- Business proficiency in both English and French would be an advantage
- Willingness to work outside of normal working hours and travel in Africa
- An affinity, love and connection to the African diaspora and African Fashion preferable
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Fashion Ecommerce Marketing and Sales Manager
3 weeks ago
London, United Kingdom Ananse Africa Full timeResponsibilities DIGITAL MARKETINGConnect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashionDevelop and implement digital marketing strategy to drive the acquisition of new merchants and customers on Ananse’s ecommerce marketplace platformWork with creative staff, agencies and other department...
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London, United Kingdom Ananse Africa Full timeResponsibilities DIGITAL MARKETINGConnect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashionDevelop and implement digital marketing strategy to drive the acquisition of new merchants and customers on Ananse’s ecommerce marketplace platformWork with creative staff, agencies and other department...
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London, United Kingdom Ananse Africa Full timeResponsibilities Digital Marketing and Sales Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion Define and implement digital campaigns to achieve sales growth Design and implement campaigns to raise awareness and adoption of Ananse as key ecommerce partner for African fashion...
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