CRM & eCommerce Manager

3 weeks ago


London, United Kingdom DUKE + DEXTER Full time

Role: Ecommerce + CRM Executive Terms : Full Time
Location : London / Remote

 
Since 2015, Duke + Dexter has expanded from its London roots into a global community; Reporting to the Chief Operating Officer, the Ecommerce + CRM Executive is responsible for running the D+D website, helping to create an industry leading site experience as well as managing our email marketing campaign execution.
Run the D+D website
· Daily management of DUKE + DEXTER website.
· Site merchandising to enhance product discoverability with a keen eye for product curation and balancing commercial and stock needs of the business.
· Work on all content and creative update to the site as well within sections such as D+D world, Help sections etc.
· Help with the management of development agency to refine the roadmap of development improvements to the D+D site.
· Manage product pricing and localised content using Shopify Markets.
· Drive consistent UX improvements to the D+D website to drive conversion, AOV and revenue per user.
· Work closely with product and marketing teams to ensure assets that are delivered are in line with best practice.

CRM
· Day-to-day execution of our email marketing strategy, ensuring all campaign comms are sent out in a timely manner in line with our communication calendar. Ensure synchronisation between the website experience and what we are talking about across our email marketing communications.
· Optimise creative and performance of our email automation flows to drive more revenue.

Consistently provide performance reports and recommendations for e-commerce improvement, leveraging insights from data analytics.
· Monitor and track CRM key performance metrics.
· Develop monthly creative summary report outlining key learnings from web and CRM initiatives to share with the creative team.

Ideally Klaviyo experience, but if not similar experience with a CRM system.
· Fashion / retail experience.



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