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Marketing Executive
4 months ago
Bloomsbury’s Children’s Books is a high-performing, dynamic division of a fast-growing and ambitious publisher, and The British Book Awards Children’s Publisher of the Year 2024. We have an exciting opportunity for a strategic, creative, consumer-focussed and commercially aware Marketing Director to join Bloomsbury Children’s books award-winning marketing team.
The Marketing Director is responsible for leading campaign strategy as well as contributing to the overall strategy of the division as part of the Bloomsbury Children’s Leadership Team. You will be an experienced marketer who thinks commercially and strategically about your audiences, and understands how to connect them to their next favourite read with irresistible copy, creatives and conversation-starters – both on- and off-line. You will have experience in working with a broad range of partners to take our books to children and their families globally. A publishing background is not essential but you will have strong demonstrable experience in marketing content, brands and products to families and children. You will join a dynamic, collaborative and friendly marketing team reporting into the Group Director, consumer marketing and publicity. Together, and working in close partnership with our Publicity Director and our children’s leadership team, you will work to grow the children’s business.
Bloomsbury Children’s Books’ celebrated list is home to perfect picture books, page-turning middle-grade adventures, blockbuster YA fantasy and award-winning non-fiction. We are also home to the most famous children’s book brand in the world: Responsible for developing and leading marketing strategy across the Consumer and Education teams
Work with the Group Director to audit and facilitate best practice in the team across key areas of marketing
Drive key brands, including Harry Potter, forwards, helping to spot consumer, sales and publishing opportunities for these authors and titles.
Allocate, manage and review budget allocations for frontlist, brands and backlist
Allocate and oversee the successful delivery of marketing campaigns
Contribute to agent/author communications around creative direction and marketing
Deploy and encourage a commercial, creative and pragmatic growth mind-set to help foster innovation, diversity and individual empowerment
Manage the marketing team from hiring, performance and development to wellbeing
Understand the importance of social media and digital activity as part of campaigns, working with the internal digital teams to drive children’s priorities and to create holistic campaign strategies across online/social and print.
Support a culture of collaboration, working closely with the publicity, sales and editorial teams, feeding ideas into the wider company and being a great spokesperson for the children’s marketing team.
Key point of contact for the Children’s sales team (UK/Export/Group offices) for key title planning across all retail channels, organising meetings as appropriate and regularly reviewing plans.
Experience of developing and implementing smart and creative consumer campaigns and brand strategies across both on and offline
At least four years’ experience in marketing and line management experience
Knowledge of working on major Children’s brands, with a proven track record in leading creative and effective Children’s marketing campaigns
An in-depth understanding of the Children’s retail marketplace
Experience of working with internal and external stakeholders including authors, editors, freelancer designers/animators, digital agencies, children’s trade and book community contacts
Experience of working successfully with third parties on innovative marketing partnerships and initiatives
Excellent knowledge of current marketing best practice across on/offline platforms
Up-to-date knowledge of best practises of advertising and industry developments
The role is a full-time, permanent position
S tarting salary from £64,750, depending on skills and experience
The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid-working pattern of 2 days office based / 3 days home based (or fully office based if preferred). Allocated office days for this role are Monday and Tuesday.
As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:
hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)
Holidays
~25 days holiday
~5 days Christmas company holiday
Two paid Personal Wellness Days
Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
Season Ticket Loan
Share Save Scheme
AXA Healthcare Plan (Private Medical Insurance)
Eye Care Voucher Scheme
Company culture – Employee Voice Meetings, Staff Networks (Bloom (BAME), Accessibility, Mental Health, Pride, and Parents, Guardians and Carers, Multi-Faith) and 21 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources
We are an equal opportunities employer and welcome applications from all sections of the community.
Applicants must have the legal right to work in the UK – Bloomsbury Publishing do not sponsor visa applications
Bloomsbury Publishing Plc.
Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names. We recognise the urgent need to attract and support applicants from all backgrounds and identities to become part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.
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