Global Digital Systems Manager

3 weeks ago

Woking Surrey, United Kingdom McLaren Full time

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.

McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.

Purpose of Role

As the Digital Systems Manager within the McLaren Global Marketing Team, you will play a vital role of a holistic view of all our Digital Systems, the integrations and owning the source of truth on our customers.As part of this role, you will be driving the development of robust booking and data capture activity from our marketing activities (website/events) with the objective to capture data appropriately - enhance customer experiences through technology and bring personalised experience to our end users.

You will lead our work with our experiences team to develop and manage a booking system fit for purpose. You will work closely with Brand team to deploy effective data capture initiatives. You will work closely with our Data Analyst and Global CRM team to monitor website performance and CRM systems to bring insights to the developers and process. You will brief and work closely with our agency partners to deploy the appropriate website pages on time to support the experiences team and campaigns. You will support the set-up tagging and tracking to ensure you are making data driven decisions. Additionally, you will support the Global Digital Lead in transformation initiatives acting as a knowledge hub for best practices, providing guidance and training to others, and fostering strong cross-functional relationships.

Principal Accountabilities

  • Drive the vision, strategy, and objectives in collaboration with the Global Digital Lead.
  • Identify opportunities and impacts to improve customer experiences and commercial success by understanding complex problems and working across teams.
  • Build dashboards and reports within our database, in close collaboration with our CRM team and Experiences team.
  • Demonstrate technical expertise in CRM to be able to work closely and collaborate with our CRM team.
  • Apply a data-driven mindset to support the customer and VIP experiences.
  • Provide regular reporting to the wider marketing and commercial team, including the setup of dashboards.
  • Support the CRM team with additional resource where required.
  • Ensure timely, budget-conscious, and strategically aligned delivery of customer booking activity.
  • Foster strong relationships with agencies, ensuring their motivation, high performance, and value addition to our customers and business.
  • Collaborate closely with the wider marketing team to develop integrated plans and identify opportunities.
  • Identify requirements and outline scope with key stakeholders.Explain the possible effects of changes, such as the costs, benefits and risks with key stakeholders.
  • Translate business requirements and objectives into the right technical solutions.
Knowledge, Skills and Experience
  • Extensive experience in CRM and marketing automation, with hands-on CRM platform expertise – Dynamics, Marketo would be advantageous but not essential.
  • Highly organised methodical thinker, excellent at delivering projects on time, collaborating with stakeholders.
  • Strong data, insights-and reporting experience
  • Experience in building event booking systems and similar functionality
  • Ideally an automotive CRM background
  • Experience with Adobe Experience Manager and Analytics.
  • Familiar with Power BI.
Personal Attributes
  • Proactive attitude with a drive for career advancement in a startup culture.
  • Excellent communication skills to effectively convey recommendations and make decisions.
  • Ability to thrive in a fast-paced, pressured environment and deliver results.
  • Flexibility and responsiveness to meet evolving business demands.
  • Professionalism and embodiment of McLaren brand values.
  • Strong initiative with the ability to work independently with minimal supervision.

Note this role would also include reviewing our current booking system for customer events, and potentially onboarding new tech.

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