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Marketing Executive home working

4 months ago

United Kingdom Ascot Racecourse Ltd Full time

Welcome to Ascot where tradition meets innovation and excitement is theheartbeat of our business.
As one of the world's leading racecourses, Ascot is renowned for itsrich heritage spanning over 300 years. From hosting our flagship event, Royal Ascot, to pioneering sustainablepractices, we are committed to building a global lifestyle brand, wrappedaround the world-class horse racing we stage.
At Ascot we believe in preserving the beauty of our surroundings andminimising our ecological footprint. We are currently seeking an experienced Marketing Campaigns Lead to joinour creative and vibrant Marketing team, based in our offices at the racecoursein Ascot, Berkshire.
As the Marketing Campaigns Lead, you will manage the team responsiblefor planning and deploying a variety of marketing campaigns to support allfacets of the business. From driving ticket and experience sales for worldclass racing events including the renowned Royal Ascot meeting, to drivingvenue hire for private events – this role has a bit of everything.
You will be analytical and creative in equal measure and will haveexperience of media planning, creative development, digital platform management,insights and analytics. Ideally you will have a consumer marketing background,even better if that’s from selling events and experiences – but most importantis a passion for creating engaging and effective consumer communications.
Leadingthe development of all aspects of key marketing campaigns for Ascot, bothas a Racecourse and a commercial venue
Linemanage a team of 5 Marketing Managers and Executives, supporting theirdevelopment and ensuring the quality of their output
Workwith the Head of Marketing to set clear objectives and targeting for allcampaigns
Lead amultiple agency network delivering media planning and buying, creative, PRand insights – owning the high-level relationship and contract with eachagency
Ensurerelevant and necessary commercial and consumer insights are sought toadvise on both strategy and execution of campaigns
Workalongside the Brand & Creative Lead to ensure collaborative andcoherent working between the teams
As a seniormember of the Marketing Department, proactively support the brandmanagement efforts to ensure all usage of the Ascot brands is adheres toguidelines
Beresponsible for all campaign budgets, liaising with the Finance departmentto ensure all costs are tracked and accurately recorded on a monthly basisand all financial protocol is followed by the team
Workclosely with the Head of Marketing and Brand & Creative Lead to supportthe ongoing strategic development of the Marketing Department
Previousproven experience working in a senior consumer marketing role
A keeninterest in consumer brands, keeping up with current trends and alwayslooking for the ‘what else?’
Arounded knowledge of the media market, understanding key trends andinsights across all digital and ATL channels
Working knowledge of and aninterest in horse racing or sport is desirable but not essential
A best-in-class welcome with a tailored induction and racecoursetour, as well as a wide range of training schemes to help with your learningand development
Discretionary annual bonus (based on Company and individualperformance)
Pension Scheme
Accessto a range of wellbeing support for yourself and your family including adedicated Employee Assistance Programme and Healthcare support app with24/7 virtual GP access
Opportunityto make an impact in our Volunteer week with a day out of the office tosupport local community and charity partners
End ofyear offices closed (extra 2 days annual leave added to your entitlement)
Exclusivediscounts in local shops and cafes
Exclusivediscounts from selected partner brands and suppliers
And let’s not forget,invitations to our monthly social nights as well as annual parties andafternoon teas to celebrate our most special occasions throughout the year.
We take pride in our commitments to make a positive change for now andfuture generations to come, whether through our Diversity and Inclusionstrategy and training programmes, our award-winning ‘Racing To Zero’sustainability actions, or our forward thinking employee benefits includingflexible working and menopause policies, as well as health and EAP supportaccess.
We are also proud of our community outreach which includes avolunteering week for all employees to spend time supporting local charities.
Our Diversity and Inclusion Vision
We are committed to ensuring guests from allbackgrounds and communities feel welcome at the Racecourse and are working toensure our internal teams are nurtured within a supportive and inclusiveenvironment. As an equal opportunitiesemployer, Ascot Racecourse is committed to the equal treatment of all currentand prospective employees and does not condone discrimination on the basis ofage, disability, sex, sexual orientation, pregnancy and maternity, race orethnicity, religion or belief, gender identity, or marriage and civilpartnership.