Marketing Campaign Manager

2 weeks ago

London, United Kingdom Clarion Events Inc. Full time

We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
We are looking for an experienced and creative Campaign Marketing Manager to join our dynamic marketing function. You will work alongside our Brand Managers and be responsible for turning the brand vision, mission and values into a customer focused marketing strategy which delivers value for our audiences and supports delivery of our business objectives. With an obsessive focus on the customer, you will be responsible for ensuring each event within your allocated portfolio has a clearly defined multi-channel marketing and communications plan with the expectation you will drive best in class marketing practices focused on building a year-round offering and extends connections well beyond the physical event. There will be an emphasis on utilising the data we hold in-house to create revenue opportunities, customer acquisition plans and data acquisition strategies whilst being the main conduit between the sales and marketing functions playing a leading role in driving MQLs and marketing generated revenues. Our marketing team and business more broadly is a matrix – it will be important you’re a self-starter, someone adept at working on multiple projects at the same time and have an excellent communications style as you will be responsible for the end-to-end planning and execution of marketing strategies and campaigns.
Planning and executing innovative and revenue-generating, multi-channel, marketing campaigns with collaboration from Brand Marketing Manager, Sales, and Event Director.
Working with the Marketing Operations team to drive an insight and data led approach to campaign development focusing on increasing segmentation and targeting alongside real time performance analysis to monitor and optimise channel effectiveness.
Responsible for creation of all copy and content to support campaign requirements, ensuring they are on brand, customer focused, and benefit led. Using this content first approach to scale consistent messaging across all channels including email, social, web, paid etc.
Execution of all social media marketing channels including providing a plan around key milestones and maximising in-house content for added engagement and delivering growth in-line with benchmarks and KPIs.
Completing a data audit that identifies gaps and implement a data acquisition strategy that works constantly in the background of all campaigns to ensure we’re better able to deliver against our corporate targets.
Utilising and suggesting improvements to business unit’s Customer Data Platform (CDP) to track lagging and leading indicators on product registrations and act where necessary.
Introducing new technologies that nurture our customers’ needs, purpose and value and maximise the opportunities that arise from this data, devising bespoke marketing campaigns to these customer groups.
Working closely with the portfolio’s sales team creating campaigns that enable them to meet their commercial objectives and KPIs and ensure conversion rates for MQLs to SQLs are managed, maintained, and optimised.
Keeping informed on changes to data privacy and other current data regulations.
Strong experience of current marketing technologies to maximise effectiveness, both from a lead generation and a customer service perspective.
Proven use and understanding of complex databases and segmentation techniques.
Demonstrable experience in marketing automation and CRM platforms (Pardot, PowerBI & Salesforce).
Demonstrable skills in crafting great copy, to support brand building and crafting narrative.
Understanding of content marketing and the role it plays in brand building and year-round engagement.
Excellent communication skills and attention to detail.
General knowledge of all GDPR laws including preference centres and privacy policies.
B2B events experience a bonus but not requirement.
Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ()
Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term to build successful, resilient businesses. ()
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
25 days’ holiday plus bank holidays
~ Summer Hours in August (3pm finish on Fridays)
~ Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
~ Pension Scheme
~ Private Medical Insurance
~ Health Cash Plan
~ Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
~ Season Ticket Loan
~ Cycle to Work Schemes
~ Free on-site gym and shower facilities
~ Free flu vaccination – offered on site once a year for all employees

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