Marketing Campaign Manager

3 weeks ago

London, United Kingdom Chesamel Group Full time

Marketing Campaign Manager

Who We Are

Chesamel delivers workforce solutions to enable business transformation. Some of the world's biggest tech companies choose Chesamel to help solve their marketing and workforce challenges. Join us today to be part of those solutions.

We deliver marketing transformation to our clients either via either:

  • embedding consultants directly with our clients to deliver exceptional integrated marketing solutions, or
  • Via our marketing hub which acts as a one-stop-shop to clients and provides fully scoped, end-to-end delivery and execution of high quality marketing campaigns across both B2B and B2C activations.

We are headquartered in London with presence in 16 countries globally.

The Team

Our client helps millions of organisations empower their employees, serve their customers, and build what’s next for their business, all with technology built in the cloud. Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. You will be embedded in a team dedicated to helping businesses ranging from enterprises to startups, educational institutions and government agencies to see the benefits of our technology come to life.

Core Responsibilities:

  • Plan, build, execute and analyse Developer and Demand Generation marketing campaigns, events and initiatives based on the approved strategy, working in alignment with the regional marketing strategy programme and with cross-functional marketing stakeholders.
  • Collect and analyse data from campaigns to draw insights and identify solutions in order to optimise future activities, collect best practices and provide campaign learnings.
  • Develop and execute developer & demand generation campaigns for Google Cloud, including multi-touch campaigns, account-based campaigns, online digital marketing, offline direct marketing, and events marketing.
  • Track and analyse campaign results, and optimise campaigns for maximum effectiveness.
  • Stay up-to-date on cloud industry trends and best practices.
  • Develop and implement marketing plans that align with the overall business goals.
  • Brief and manage agencies to create content for various platforms, case studies, thought leadership, blogs, to effectively communicate key messages and attract target audiences.
  • Manage relationships with third-party vendors and media agencies to execute and monitor campaigns
  • Research and recommend new campaign tactics and approaches
  • Coordinate end-to-end logistics for developer-focused events, trade shows, and training programs, ensuring seamless execution of events to meet strategic objectives.
  • Provide specialised support for developer marketing initiatives, understanding the unique needs and preferences of the developer community.
  • Managing multiple concurrent enterprise-scale projects & stakeholders
  • Navigate and understand the intricacies of a complex business ecosystem, adapting marketing strategies to fit the evolving landscape.
  • Work closely with sales teams to align marketing efforts with sales objectives and support lead generation.
  • Provide necessary collateral and support to enhance the sales process and drive conversion.

Required Qualifications:

  • Demonstrated ability to effectively manage concurrent enterprise-scale marketing projects and programs, ensuring timely delivery and adherence to budgets.
  • Proven track record of successfully planning and executing events, trade shows, and training programs within a marketing context.
  • Strong data analysis skills, with the ability to report on campaign success and to optimise campaign performance accordingly.
  • Ability to navigate and understand complex ecosystems and to operate in an ambiguous environment.
  • Proficient in creating compelling content, particularly blogs, to effectively communicate messages and engage target audiences.
  • Previous experience collaborating with cross-functional teams, demonstrating effective communication and teamwork
  • Understanding of and experience in developer marketing, with the ability to tailor campaigns to resonate with developer audiences.
  • Proven ability to collaborate closely with sales teams, providing marketing support to enhance the sales process and drive results.

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