Brand Marketing Content Writer

3 weeks ago

United Kingdom Avalere Health, LLC Full time

About Avalere Health
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.
Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Marketing; and Digital Experience Technology — to create the connections that make better health happen.
Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
Hybrid: London or Manchester
Remote: UK
The Senior Copywriter is responsible for creating compelling promotional copy, translating data into engaging storytelling using powerful ideas and concepts. They ‘own’ the science and work closely with Art Directors, Designers and User Experience specialists to create content and messaging that is highly engaging, affective, and memorable. They will be comfortable interpreting medical data and pulling out information relevant to the target audience and campaign objectives, and will be expected to consistently demonstrate excellent copywriting and conceptual abilities. They will set high standards of quality and accuracy and help mentor and develop others.
The Senior Copywriter will lead copy on several accounts, adjusting to different client styles and project type, and show good commercial understanding. Writing compelling promotional and non-promotional copy that is scientifically robust across a range of media for a variety of target audiences
Providing evidence-based scientific expertise and counsel in relevant therapy areas
Turning complex science into compelling ideas and stories through concepts and brand narratives and pushing commercial messages as far as possible within the scientific framework
Working with a Designer or an Art Director to create appropriate communication concepts that are creatively strong, on brief, on brand, and on target.
Presenting and explaining creative ideas, demonstrating how the work embodies the strategy and answers the brief.
Building relationships with key clients, instilling confidence with professionalism and knowledge
Develop creative concepts to a high standard and consistently produce impactful commercial copy through advanced use of vocabulary, cadence, storytelling, and persuasion
Successfully act as lead writer for several accounts/projects
Be able to mentor junior copywriters
Proactively advise the project team on project approach to achieve high quality, high-impact pieces of communication
Inspire others through attitude and quality of work and build good rapport with colleagues
Show professional resilience, even in frustrating circumstances – able to start again on projects if necessary, with as much enthusiasm as the first time
Shows a good understanding of the commercial realities of our work and an appreciation of how to produce high quality within tight deadlines and budgets.
We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.
We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.
We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

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