Audience & Insights Partner, EMEA Advertising

3 weeks ago

London, United Kingdom Uber Full time

About the Team

Uber Advertising’s vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Our platform brings together location based and shopping data with closed loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for Uber users.

About the Role

The Regional Insights partner is a critical function in our AIM team as this role delivers on our vision of end-to-end insights in all of our client engagement. This role will socialize and activate our suite of audience solutions, research, insights programs and measurement solutions into joint learning plans for each of our advertisers. Our goal is to help every advertiser on the Uber Advertising platform be better informed and more confident about their media investment on our platform. Uber’s Regional Insights Partners work collaboratively across sales, operations, product, data science, and partner solutions to activate the insights-generating tools, measurement solutions and audience strategies Uber has to offer.

What You Will Do
  • Lead audience strategy, measurement, research, and learning plans for EMEA key accounts, in support of their campaign objectives and long-term partnership
  • Work closely with Audience, Insights and Measurement team-mates, as well as cross-functional partners in Ad Operations, Sales, Partner Solutions, Data Science and Product to evaluate, iterate, improve and optimize audience strategies and ad products.
  • Develop a strategy, prioritization, and roadmap for audience strategy, measurement and insights for EMEA key accounts
  • Educate and communicate to team members and partner clients the nuances of having a complex yet impactful advertising platform comprised of multiple core surfaces in Mobility/Display and Delivery
  • Initiate and develop category-level meta-analysis, vertical insights, and measurement playbooks based upon statistically and commercially sound analytics and methodologies.
  • Serve as the day-to-day trusted Audience, Insights and Measurement partner and consultant for strategic advertiser relationships.
Basic Qualifications:
  • 4+ years' experience in advertising and/or marketing, especially in Research, Analytics, Consumer Insights, Audience Strategy, Measurement or Audience Insights
  • Proficiency in sophisticated analytical tools (e.g. SQL, R, SAS) as well as measurement solutions including brand and conversion lift
  • Proficient in the advertising and/or marketing data landscape, and have a foundational understanding of the advertising ecosystem to be able to credibly speak to and about audiences, platforms and media
Preferred Qualifications
  • Masters or advanced degree in Marketing, Business, Market Research or Analytics
  • Understanding of regional and market needs and ability to creatively apply audience solutions, measurement methodologies and research in a way that improves advertiser perception of Uber, then leading to effective and impactful campaigns
  • Experience in supporting an ad sales organization, as an expert and thought partner, leading with insights to grow revenue
  • Understand concepts, measurement solutions, and underlying statistical fundamentals of the media economy and advertising
  • A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.

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