Senior Manager, Performance

3 weeks ago

London, United Kingdom Amazon Full time

Marketing Manager, Amazon Ads International SMB Marketing
Job ID: 2635385 | Amazon Online UK Limited
At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon’s strength as a world-class eCommerce website and have integrated advertising into the shopping experience from first discovery to purchase. Amazon Advertising operates at the intersection of ecommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win
We are looking for a highly creative, results-oriented Marketing Manager to be a large cross-functional owner, defining marketing strategy and initiatives to overcome selling partners pain points related to advertising in 17 locales we currently cover. In this role, you will be partnering with multiple WW product and marketing teams and are accountable for driving the overall marketing strategy to promote Amazon Ads solutions to SMB. You will define the marketing program, set objectives, analyse data and customer insights, drive improvements that are quantified with metrics, and influence and drive large initiatives. The ideal candidate for this role will have a strong passion for data and customer insights and leveraging this to develop marketing programs and strategies that are innovative and achieve business goals. You proactively identify and mitigate risks, and you demonstrate good judgment in how and when to escalate. Create/own/execute campaign and content strategy calendar/plan that supports business objectives/goals and channel strategy, including channel strategy, testing plan, prioritization of initiatives
• Audit exisiting content and identify gaps in content assets and ensure that customer facing content adhere to voice and style guidelines
• Optimize marketing strategy (i.e. comparing results to benchmarks and looking for opportunities to optimize targeting, messaging and/or format/asset type)
• Own analysis of campaign performance including marketing insights/callouts for WBR/MBR/QBR/Goals
• Owns marketing strategy and drives alignment with stakeholders and drives functional alignment on executional timeline
• Influence program reporting to measure marketing performance across KPIs
• Influence end-to-end marketing journey with WW/Regional SMB marketing teams to improve customer experience
Master's degree
- Proven ability to communicate persuasively and to influence others, particularly amongst senior stakeholders
- Analytical skills in EXCEL to review and analyse data. Proficient in MS Office: Microsoft Excel, Word, Access and PowerPoint
- Experience building, executing and scaling cross-functional and cross-channels marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Previous advertising or retail experience with respect to programs and processes
- Proven ability to dive deep and identify root cause gaps and drive solutions that improve customer experience and drive business results.
- Passion for e-commerce and digital marketing and a track record of delivering outstanding results. Experience leading creative marketing development of innovative initiative from concept to delivery
- Experience managing creative stakeholders (internal team of designers, copywriters, external agencies and freelancers)
- Experience managing multiple projects and meeting aggressive deadlines
Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect, use and transfer the personal data of our candidates.
If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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