Area Sales Manager

6 days ago

England, United Kingdom RDi Full time

About the Company RDi employs cutting-edge production techniques to refine the process of managing sensitive data, messaging, IVD kitting and fulfilment.

We are seeking a motivated Sales Professional to own and grow the Northern region by generating new business, expanding existing accounts, and driving adoption of RDi’s diagnostic and digital solutions. This role requires a hunter mindset, disciplined sales execution, and strong commercial acumen within NHS and private healthcare settings.

You will treat your region as a business - building pipeline, opening doors, and closing deals through proactive outreach, strategic account planning, and deep customer engagement.

Develop and execute a quarterly and annual territory plan aligned to national commercial priorities.
Generate your own pipeline through high-activity outbound outreach such as calls, emails, LinkedIn, field visits, walk-ins, events.
Prospect into NHS Trusts, pathology networks, primary care, private labs, and diagnostics providers.
Map all accounts within the region and identify decision-makers, influencers, and clinical champions.
Sales Execution & Deal Closing
Lead customer conversations from first outreach to close, including presentations, demos, workflow discussions, and commercial proposals.
Run a structured sales process using CRM (HubSpot) — accurate forecasting, disciplined pipeline management, and timely updates.
Drive renewals and expansions within existing accounts, supported by national account leads when needed.

Attend and present at local and regional conferences, exhibitions, and Trust/ICS-level meetings.
Gather and share market intelligence with the wider commercial and product teams.

Work closely with Product Specialists, Marketing, Technical Support, and Implementation teams to coordinate customer engagement.
Sales Discipline & Reporting
Maintain impeccable CRM hygiene — every deal, note, forecast, and activity logged.
Provide monthly management reporting with pipeline updates, risks, and performance commentary.
Use data to drive decisions, prioritise accounts, and refine your approach.
Own your sales number — full accountability for hitting quarterly and annual targets.

Continuous Development
Maintain up-to-date knowledge of RDi’s portfolio, digital solutions, and emerging technology developments.
Continuously improve your sales craft — objection handling, closing skills, account mapping, and territory optimisation.

3–5+ years in new business sales within healthcare, diagnostics, medical devices, or regulated B2B.
~ Proven success generating and closing new business — not just managing existing accounts.
~ Experience selling into NHS Trusts, pathology, primary care, ICB/ICS structures, or private labs.
~ thrives on building new pipeline
Strong outbound discipline — confident with cold outreach, field visits, and direct engagement.
Excellent communicator with adaptable style for clinical, operational, and commercial audiences.
Persistent, resilient, and comfortable with long NHS sales cycles.
CRM-native mindset — accurate forecasting and meticulous recording.
Experience selling into private labs, diagnostics providers, or enterprise healthcare groups.
Familiarity with sample collection requirements, self-collection, or in-vitro regulations.
Background in digital health, LIMS, or clinical workflow technology.

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