Brand Creative
3 weeks ago
Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 14 countries in Asia-Pacific, Europe, North America and Oceania with over 3,000 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole-family health and happiness across 7 international brands.
We are passionate about our customers and community and are looking for similar-minded talent to join us. Responsible for overall brand marketing strategy and management that fuels direct demand generation, customer acquisition, and ultimately business growth through the development and execution of data-driven, multi-channel content strategy and successful product launches.
Define our brand and marketing strategy with a strong vision for our brand to drive business performance by ensuring brand engagement. Lead the content team strategy to create compelling and results-driven brand tory telling, driving innovative content development to captivate and engage target audiences effectively, mentoring and inspiring a high performing content team
Lead the product portfolio management to ensure brand positioning and growth
Partner with the eComm team to analyze creative performances, identify areas for improvement, and implement strategies to enhance conversion rates.
Oversee the end-to-end content creation process, ensuring adherence to brand guidelines and achieving strategic marketing objectives.
Manage highly engaged social media brand properties to engage with and inspire pet parents, ensuring their growth and support for on/offline customers while keeping engagement at best-in-class levels
Increase brand trust and relevance with industry, KOLs, relevant editors and pet parents through the effective use of earned media and PR
Drive business growth for our brands through a robust performance content strategy
Drive improvement our of brand’s consumer engagement through business and marketing strategies.
Employ a data-driven strategy to build, execute, and iterate messaging, creative, audience, frequency and channel/media mix.
Work with EU head of brand strategy and media to ensure best in class media strategy and consistent & relevant brand content (including advertising)
Understand our consumer’s complete journey, to allow us to unlock new growth and ultimately brand loyalty/love.
Ensure regular and fluid communication of KPI’s against goals, including analysis and insights from data
Develop and partner with the eComm and regional teams to deploy customer acquisition and retention strategies across multiple touchpoints, leveraging data-driven insights that lead to optimization.
Growth hacking mindset: must be highly quantitative, analytical, and a technical self-starter, including the ability to process large data sets
Proven track record of successful management of organic social media communities and PR
Experience in graphic and digital creative design, including copywriting
Organizational and time-management skills for meeting deadlines in a fast-paced environment
Location: Hybrid - 3 days a week in our beautiful office in Hammersmith (Tues-Thurs) and 2 days from home (Monday, Friday), plus flexible core hours.
~ Class Pass Gym Membership (28 credits per month)
~25 Annual Leave days per year + 4 H&H Days + 1 work Birthday (after 1 year)
~40% discount for UK Brands
~ Pension
~ Health Insurance
~ Life Insurance
~ Private Dental Insurance
~ Dog-friendly office.
~ Coffee shop within the building.
~ Complimentary office drinks on Thursday evenings
If you have what it takes, please apply via the online portal and we will be in touch soon. All personal data collected is for recruitment purposes only.
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