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Digital Marketing Officer

4 months ago

Oxford Oxfordshire, United Kingdom Taylor & Francis Group Full time

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. We have exciting opportunity for Marketing Executives to join our team in Health Sciences.This roles will plan, execute (in collaboration with central marketing delivery teams including digital delivery, engagement etc) and report on the full range of evidence-based, digital marketing activities to maximize revenue and customer retention for products and services serving the corporate audience in Health Sciences. Demonstrate an understanding of our customers and competition in order to develop marketing plans and inform commercial decisions and work closely with internal stakeholders in other marketing teams and departments. Specific portfolio, products and services will develop and change over time as corporate marketing grow existing opportunities and nurture new business and market development.

Build effective marketing campaign plan briefs for digital delivery teams which are specific and detailed.
• Manage a marketing budget effectively ensuring return on investment
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
• Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
• Build effective working relationships with colleagues, customers, potential customers and third-party services; Use feedback reports to relay voice of the customer across the wider Marketing team
• Support the Marketing Managers in planning and implementing subject/channel or team level projects/campaigns
• Delegate and review tasks, where agreed with the Marketing Manager, monitoring progress and quality and providing effective feedback
• Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence
• Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.
• Experience in a marketing environment, understanding of the role of marketing and the implementation of evidence-based marketing campaigns
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud-based databases, CMS, email creation platforms and/or other bespoke IT systems.
• Demonstrable customer and commercial awareness - including the competitive environment, potential partner organisations and market trends.
• Ability to gather customer and market data and make effective decisions based on it
• Supports the implementation of change through positive behaviour and attitude; Maintains knowledge of new marketing/industry trends
• At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. An excellent work/life balance with a fantastic, flexible working culture.
• 25 days annual leave per year
• 3 additional discretionary days for Christmas each year
• AXA private medical
• Employee assistance programme - offering 24/7 well-being support
• Bonus and commission (if applicable)
• Share Match - Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care.

This role is a hybrid working model and occasional travel to a T&F office will be required.

Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. This could include having the application form in a different format, more time for questions, or anything else - please ask us, we are happy to be flexible We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. To find out more about our business and the great career opportunities please go to our Careers Site:

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture.