Growth Marketing Manager

2 weeks ago

London, United Kingdom REDSOFA GROUP Full time

Job Description This is a remote role based in Europe, working closely with the Head of Marketing based in London.


This is an opening for a Marketing Manager who creates and optimises content specifically designed for app promotion on iOS and Android.


Salary c£45k + bonus


Fully remote, based in Europe.


I’m keen to talk you through this opportunity if:


#128640; you currently lead and execute digital marketing strategies specifically focused on driving growth for mobile applications


#128640; you have experience levelling up engagement rates and know how to regularly surpass app download targets


#128640; you have a deep understanding of the unique challenges and opportunities associated with promoting and expanding the user base of mobile apps


#128640; you have experience in the gaming, travel or sport industry with a UA and ASO remit.


#128640; you currently run compelling email, in-app messages and push notification campaigns which drive app user retention and engagement


#128640; you have experience which includes monthly challenges and games, on-boarding processes, feature promotions, and personalised experiences


#128640; you have an understanding of CRM, segmentation and personalisation


Responsibilities:
~ Strategic Engagement Campaigns:

Develop and execute comprehensive email and in-app messages, as well as push notification strategies to enhance user retention and engagement.
Collaborate with cross-functional teams to align campaigns with overall business objectives.
Own in-app engagement opportunities such as monthly challenges.

~ Develop and Execute Paid UA Campaigns:

Plan, implement, and optimize paid user acquisition campaigns across various platforms, primarily focusing on app install campaigns.
Utilize industry best practices to create effective and compelling ad creatives that drive the best quality users at the lowest CPIs possible.
Conduct a thorough analysis of campaign performance, identifying key metrics, best-performing creatives, and KPIs to measure success for each market.
Implement A/B testing and other optimization strategies to enhance campaign performance and ROI.
Paid UA campaign production and management will be done in conjunction with the head of marketing, partners and platforms.

~ App Store Optimization:

Implement effective App Store Optimization strategies for iOS and Android apps across all our key markets.
Conduct keyword research, analyze market trends, and optimize app metadata to improve app visibility and rankings.
Run product page optimization tests for screenshots, CPP and preview videos to optimise store performance.
Responsible for all copy for app update releases for both iOS and Android stores such as the description, what’s new and promotional copy.
ASO optimisations will take place along product cycles and with support from ASO tools.

~ SEO and Blogging:

Possess a basic understanding of SEO principles to contribute to the overall online visibility of the app.
Work with the product team to ensure our website is optimised for discovery and user acquisition.
Brief copywriters when required to produce new blog content to support marketing initiatives and engage with the target audience.

~ Monetization:

Working with the head of marketing and product team to conduct A/B tests to improve subscription rates through paywall tests within the app.
Analyze results and implement data-driven adjustments to improve effectiveness.

~ Data Analysis and Reporting:

Monitor and analyze key metrics for user acquisition, engagement, retention, and monetization.
Generate regular reports with insights and recommendations for continuous improvement.

  • Growth Lead, Performance

    16 hours ago

    London,, UK, United Kingdom Growth & Company Full time

    We're hiring a Growth Lead for a D2C subscription-based startup looking to 2x its headcount in 2024 They have been hiring the best, so you’ll work with, learn from, and challenge top D2C industry talent to accelerate customer acquisition. Your colleagues will have worked at some of the most successful startups in the UK.The role will report to the...

  • Growth Lead, Performance

    20 hours ago

    London, United Kingdom Growth & Company Full time

    We're hiring a Growth Lead for a D2C subscription-based startup looking to 2x its headcount in 2024 They have been hiring the best, so you’ll work with, learn from, and challenge top D2C industry talent to accelerate customer acquisition. Your colleagues will have worked at some of the most successful startups in the UK.The role will report to the...

  • Growth Lead, Performance

    21 hours ago

    London, United Kingdom Growth & Company Full time

    We're hiring a Growth Lead for a D2C subscription-based startup looking to 2x its headcount in 2024 They have been hiring the best, so you’ll work with, learn from, and challenge top D2C industry talent to accelerate customer acquisition. Your colleagues will have worked at some of the most successful startups in the UK.The role will report to the...

  • Marketing Operations Manager

    1 month ago

    London, United Kingdom Growth Division Full time

    We are looking for an experienced startup marketing operations expert to join our rapidly growing team. As a growth marketing agency, we love automation and we thrive on data analysis. We've already built sophisticated systems for marketing data engineering across 500+ tools, with a dashboard interface for client management. We need someone to join our team...

  • Head of Growth

    2 weeks ago

    London, United Kingdom The Marketing Search Full time

    The Marketing Search is partnered with a leading online financial data platform. Trusted by top global banks and financial institutions, they are seeking a Head of Growth to join the business, and manage the B2C side of the business. **Role Overview**: Lead the growth of our **B2C** business. Manage a team and oversee all B2C marketing efforts, driving...

  • Head/Director of Growth

    3 days ago

    London,, UK, United Kingdom Growth & Company Full time

    We’re hiring a Head/Director of Growth for a D2C fragrance marketplace, with big scaling ambitions.You’ll be: Able to work with a strong brand and beautiful product, making creative decisions that convert‍ A strong leader, someone who has an eye for strategic decisions and can develop them through to completion‍ Data and insight led. Highly numerate...

  • Head/Director of Growth

    2 days ago

    London, United Kingdom Growth & Company Full time

    We’re hiring a Head/Director of Growth for a D2C fragrance marketplace, with big scaling ambitions.You’ll be: Able to work with a strong brand and beautiful product, making creative decisions that convert‍ A strong leader, someone who has an eye for strategic decisions and can develop them through to completion‍ Data and insight led. Highly numerate...

  • Head/Director of Growth

    3 days ago

    London, United Kingdom Growth & Company Full time

    We’re hiring a Head/Director of Growth for a D2C fragrance marketplace, with big scaling ambitions.You’ll be: Able to work with a strong brand and beautiful product, making creative decisions that convert ‍ A strong leader, someone who has an eye for strategic decisions and can develop them through to completion ‍ Data and insight led. Highly...

  • Growth Marketing Manager

    1 week ago

    London, United Kingdom RedCat Digital Full time €75,000

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US. The Growth Marketing Manager will be responsible for: Shaping and executing...

  • Growth Marketing Manager

    2 weeks ago

    London, United Kingdom RedCat Digital Full time

    Job Description Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US. The Growth Marketing Manager will be responsible for: ...

  • Growth Marketing Manager

    3 weeks ago

    London, United Kingdom REDCAT DIGITAL Full time

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US.Experience, qualification, and soft skills, have you got everything required to...

  • Growth Marketing Manager

    1 week ago

    london, United Kingdom RedCat Digital Full time

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US.The Growth Marketing Manager will be responsible for:Shaping and executing the...

  • Growth Marketing Manager

    3 weeks ago

    London, United Kingdom RedCat Digital Full time

    Job DescriptionWorking for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US.The Growth Marketing Manager will be responsible for:Shaping and...

  • Growth Marketing Manager

    6 days ago

    London, United Kingdom RedCat Digital Full time

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US.The Growth Marketing Manager will be responsible for:Shaping and executing the...

  • Growth Marketing Manager

    2 weeks ago

    London, United Kingdom Oscar Technology Full time

    Growth Marketing Manager - Global Tech Company - London (Hybrid) - £60,000 Role: Growth Marketing Manager Location: London (Hybrid) Salary: £60,000 The Company I am partnered with a global tech business who empower individuals to make a real impact and drive meaningful change on a global scale. Their London office, conveniently located in the heart of...

  • Growth Marketing Manager

    3 hours ago

    City of London, Greater London, United Kingdom REDCAT DIGITAL Full time €75,000

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US. Experience, qualification, and soft skills, have you got everything required to...

  • Growth Marketing Manager

    2 weeks ago

    Greater London, United Kingdom REDCAT DIGITAL Full time

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US.Experience, qualification, and soft skills, have you got everything required to...

  • Growth Marketing Manager

    5 days ago

    London, UK, UK, United Kingdom RedCat Digital Full time

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US.The Growth Marketing Manager will be responsible for:Shaping and executing the...

  • Growth Marketing Manager

    2 weeks ago

    Greater London, United Kingdom RedCat Digital Full time

    Working for a very well-funded consumer fintech app, the Growth Marketing Manager will shape and execute paid marketing strategies to increase customer acquisition, engagement and retention. You will help to scale their UK presence, as well as launch them into Europe and the US.The Growth Marketing Manager will be responsible for:Shaping and executing the...

  • Growth Marketing Manager

    4 weeks ago

    London, Greater London, United Kingdom Cushon Full time

    Join us as a Growth Marketing ManagerAt Cushon we like to do things a bit differently. Our mission is to help as many people as possible to get comfortable with their finances, and our vision is to bring tech revolution to the financial services industry. We're looking for talented people to help us build simple, convenient, and delightful financial...