EMEA Marketing Specialist Science

4 weeks ago

Watford Hertfordshire, United Kingdom Cranleigh Scientific Ltd Full time

Our global biotech client has an exciting opportunity for an EMEA Marketing Specialist to join its team. As the Marketing Specialist, you will develop and execute marketing communication programs to support company strategic initiatives and drive segment specific revenue growth – particularly for the Food Safety division. This is a B2B role, where you will be responsible for developing campaigns using a segment and targeted approach, lead generation, lead pipeline acceleration and lead conversion that delivers revenue. You must have proven experience in a B2B marketing role, including experience and knowledge of food safety with a regional focus on EMEA Region.

Role Responsibilities

• Utilizes knowledge of the food safety market to conceptualize and develop marketing campaigns that connect with potential customers at each point throughout the buyer journey, as well as leads nurture processes to drive accelerated sales.

• Analyzes industry segments, competitive environment, and customer demographics (personas) to develop company message architecture, unique selling propositions and brand position in the marketplace.

• Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels.

• Allocate and optimize media spend across channels to maximize ROAS.

• Write copy for website, landing pages, emails, paid ads, etc.

• Construct emails and landing pages based on approved templates, and collaboration with technical writers and designers for other campaign artifacts. Align messages, artwork and downloads with relevant buyer stage.

• Be able to engage with channel partners for developing and implementing measurable segment or portfolio campaigns on focus region or country using multiple platforms and channels.

• Ensures campaign tracking mechanisms are in place to effectively track KPIs and develop reports.

• Work cross functionally, regionally and globally as well as understand the VOC in the region.

• Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking using a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources.

• Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seek guidance as necessary.

• Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).

• Carry out all responsibilities in an honest, ethical and professional manner.

• Must be able to fulfill essential job function in a consistent state of alertness and safe manner.

• Event coordination: be responsible of organizing key Tradeshows in EMEA

• Handle various other duties, as delegated by the EMEA Marketing Manager.

Experience Required

• Bachelor’s Degree in Science, Marketing, Advertising or a related field, or equivalent education and work experience, required.

• Minimum of 5 years of experience of B2B marketing required.

• Experience and knowledge of food safety with a regional focus on EMEA Region

• Working knowledge of digital marketing, SEO, social media CRM systems, exhibition management, marketing automation tools and a range of other platforms to develop, launch and measure campaigns. Google Analytics knowledge a plus

• Experience working in a regional role across EMEA and can demonstrate campaign success with channel partners driving omnichannel campaigns.

• Strong client focus, relationship building skills and stakeholder management internally and externally.

• Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.

• Intermediate knowledge of display networks

• Intermediate knowledge of CRM system (Microsoft Dynamics, Salesforce, etc.)

• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)

• Intermediate Knowledge of social media networks

• Intermediate knowledge of SEO (on-page, off page, link building)

• Intermediate knowledge of buyer journey, personas and overall lead nurture process

• Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)

• Intermediate knowledge of Google Analytics and UTM codes

• Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful)

• Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).

• Must be an excellent team player with a positive attitude and have a commitment to development in their role and within the team.

• Fluent English + one European language (Italian, German, Spanish)

Salary: £45k- £50k + Benefits

Location: Watford – Hybrid

(Other European locations available)

#J-18808-Ljbffr

  • EMEA Marketing Specialist

    4 weeks ago

    Watford, Hertfordshire, United Kingdom Cranleigh Scientific Ltd Full time

    Our global biotech client has an exciting opportunity for an EMEA Marketing Specialist to join its team. As the Marketing Specialist, you will develop and execute marketing communication programs to support company strategic initiatives and drive segment specific revenue growth – particularly for the Food Safety division. This is a B2B role, where you...

  • Field Marketing Specialist

    4 weeks ago

    Watford, Hertfordshire, United Kingdom Cranleigh Scientific Ltd Full time

    Our global biotech client has an exciting opportunity for an EMEA Marketing Specialist to join its team. As the Marketing Specialist, you will develop and execute marketing communication programs to support company strategic initiatives and drive segment specific revenue growth – particularly for the Food Safety division. You must have proven experience in...

  • Digital Marketing Consultant SEO

    4 weeks ago

    Watford, Hertfordshire, United Kingdom Cranleigh Scientific Ltd Full time

    Our global biotech client has an exciting opportunity for an EMEA Marketing Specialist to join its team. As the Marketing Specialist, you will develop and execute marketing communication programs to support company strategic initiatives and drive segment specific revenue growth – particularly for the Food Safety division. You must have proven experience in...

  • Accounts Payable PTP Specialist

    1 week ago

    Watford, Hertfordshire, United Kingdom Medivet Full time

    About us Medivet is a leading veterinary care provider, with practices across the UK including a number of 24-hour veterinary centres and referral centres. We also have a growing presence overseas with practices in France, Germany and Spain. We're proud to support a large, connected and growing community of colleagues who provide exceptional care...

  • Interim Manager Digital Marketing

    4 weeks ago

    Watford, Hertfordshire, United Kingdom Hilton Worldwide, Inc. Full time

    Job Description - Interim Manager Digital Marketing & Channel Performance EMEA (12 month Fixed Term Contract) (EUR0157O) Job Description Interim Manager Digital Marketing & Channel Performance EMEA (12 month Fixed Term Contract) ( Job Number: EUR0157O ) Work Locations Work Locations : Hilton - Regional Headquarters - Europe Maple Court, Central...

  • Marketing Manager, Digital Experiences

    4 weeks ago

    Watford, Hertfordshire, United Kingdom Hilton Worldwide, Inc. Full time

    Job Description - Interim Manager Digital Marketing & Channel Performance EMEA (12 month Fixed Term Contract) (EUR0157O) Interim Manager Digital Marketing & Channel Performance EMEA (12 month Fixed Term Contract) ( Job Number: Hilton - Regional Headquarters - Europe Maple Court, Central Park, Reeds Crescent Watford WD24 4QQ Position Statement: As...

  • Marketing Specialist

    5 days ago

    Watford, United Kingdom Burton Bolton & Rose Recruitment Services Limited Full time

    **Marketing Specialist** **Watford, Hertfordshire** **£34,750 + Pension** This is a brilliant opportunity for a creative and knowledgeable Marketing Specialist to join a progressive local organisation and take full control of their sales and marketing activities. **Some of your duties will include**: - Formulating, directing and co-ordinating marketing...

  • Regional Marketing Manager

    4 weeks ago

    Watford, United Kingdom Think Specialist Recruitment Full time

    Salary range - £65,000 - £75,000 plus fantastic benefits Some of the duties will include: - Mentor and coach the Marketing teams across UK and Nordics - Develop, coordinate and monitor the execution of marketing campaigns - Working with regional sales leaders to formulate strong marketing plans - Establish clear commercial targets, priorities and key...

  • Executive, Brand Performance Support Emea

    2 days ago

    Watford, United Kingdom Hilton Full time

    Executive, Brand Performance Support EMEA **Position Statement**: Being part of the Brand Performance Support (Hotel Support) team who support our EMEA hotels. The team serves as the front-line response on questions and guidance on brand standards, commercial topics (sales, marketing, revenue, PR, ecommerce), operational topics (housekeeping, front office,...

  • Part-time Senior Administrator

    2 weeks ago

    Watford, Hertfordshire, United Kingdom Think Specialist Recruitment Full time

    Think Specialist Recruitment are pleased to be working with a Global organisation based within the Watford area. This leading organisation have an exciting opportunity for someone to join one of their teams as a Part-time Senior Admin Assistant, working on an ongoing temporary contract, within an exciting and dynamic team. This opportunity would suit...

  • Executive, Brand Performance Support Emea

    3 days ago

    Watford, United Kingdom Hilton Full time

    **Position Statement**: Being part of the Brand Performance Support (Hotel Support) team who support our EMEA hotels. The team serves as the front-line response on questions and guidance on brand standards, commercial topics (sales, marketing, revenue, PR, ecommerce), operational topics (housekeeping, front office, food and beverage), IT (tool and systems)...

  • Digital Marketing Manager Hybrid or Remote Marketing

    4 weeks ago

    Watford, Hertfordshire, United Kingdom In Technology Group Full time

    Are you looking to sky-rocket your marketing career with progression and staff well-being at the forefront? What: Digital Marketing Manager (Agency) Where: Watford, Hybrid 3+ years of UK Marketing Experience including 1 year of Agency Strong Overall Digital Marketing Experience Oversee SEO/PPC alongside specialists Hybrid Flexible Working On-Site...

  • Head of Sales

    5 days ago

    Hemel Hempstead, Hertfordshire, United Kingdom Delta Electronics EMEA Full time

    Delta Group established our EMEA operation in 1995 with region headquarters in Hoofddorp near Amsterdam to pursue Delta's corporate mission: "To provide innovative, clean and efficient energy solutions for a better tomorrow."​ For nearly 20 years, Delta EMEA continues to dedicate in R&D to support the most important businesses with advanced energy-saving...

  • Head of Sales

    6 days ago

    Hemel Hempstead, Hertfordshire, United Kingdom Delta Electronics EMEA Full time

    Delta Group established our EMEA operation in 1995 with region headquarters in Hoofddorp near Amsterdam to pursue Delta's corporate mission: "To provide innovative, clean and efficient energy solutions for a better tomorrow."​ For nearly 20 years, Delta EMEA continues to dedicate in R&D to support the most important businesses with advanced energy-saving...

  • Senior Regional Marketing Manager LSMS

    2 weeks ago

    Hemel Hempstead, Hertfordshire, United Kingdom Thermo Fisher Scientific Inc. Full time

    Job Description Regional Marketing Manager LS/MS, EMEA Reports To: Director Regional Marketing, CMD, EMEA Group/Division: CMD/CMD Division Office Career Band: 8 Job Track: Professional Position Location: Remote, EMEA Number of Direct Reports: 1 Position Summary: This person has responsibility for implementing regional marketing strategy, campaign...

  • Interim Manager Digital Marketing

    4 weeks ago

    Watford, United Kingdom Hilton - Regional Headquarters - Europe Full time

    DescriptionPosition Statement:As Manager, Digital Marketing & Channel Performance, you will act as a conduit for all commercial, digital and customer-centric data with the intent of finding and delivering tactical initiatives that are measured on revenue-based performance.The manager needs to be comfortable utilising multiple business intelligence tools and...

  • Digital Marketing Manager

    4 weeks ago

    Watford, Hertfordshire, United Kingdom In Technology Group Full time

    Are you looking to sky-rocket your marketing career with progression and staff well-being at the forefront? My client is looking for you! What: Digital Marketing Manager (Agency) Where: Watford, Hybrid Salary: 45K Requirements: 3+ years of UK Marketing Experience including 1 year of Agency Line Management Strong Overall Digital Marketing Experience ...

  • Channel Partner Sales Manager

    5 days ago

    Hemel Hempstead, Hertfordshire, United Kingdom Delta Electronics EMEA Full time

    Delta Group established our EMEA operation in 1995 with region headquarters in Hoofddorp near Amsterdam to pursue Delta's corporate mission: "To provide innovative, clean and efficient energy solutions for a better tomorrow."​ For nearly 20 years, Delta EMEA continues to dedicate in R&D to support the most important businesses with advanced...

  • Channel Partner Sales Manager

    6 days ago

    Hemel Hempstead, Hertfordshire, United Kingdom Delta Electronics EMEA Full time

    Delta Group established our EMEA operation in 1995 with region headquarters in Hoofddorp near Amsterdam to pursue Delta's corporate mission: "To provide innovative, clean and efficient energy solutions for a better tomorrow."​ For nearly 20 years, Delta EMEA continues to dedicate in R&D to support the most important businesses with advanced...

  • Digital Marketing Manager

    4 weeks ago

    Watford, Hertfordshire, United Kingdom In Technology Group Full time

    Are you looking to sky-rocket your marketing career with progression and staff well-being at the forefront? My client is looking for you! What: Digital Marketing Manager (Agency) Where: Watford, Hybrid Salary: £45K Requirements: 3+ years of UK Marketing Experience including 1 year of Agency Line Management Strong Overall Digital Marketing...